Theodore (Ted) Levitt, The Marketing Imagination (1983)

Theodore (Ted) Levitt, The Marketing Imagination (1983)

Theodore (Ted) Levitt

American Harvard Business School professor (pictured right), world authority on marketing and creator of the term globalization.

See also...

Theodore (Ted) Levitt in the Management Gurus section.

Book summary

A collection of Levitt’s best articles...

They are largely from the Harvard Business Review.

They contain key insights into how to achieve business success through:

customer satisfaction.

innovation.

Theodore (Ted) Levitt, The Marketing Imagination (1983)

Marketing and the Corporate Purpose

Levitt says:

“The purpose of a business is to create and keep a customer”.

To do this and make a profit you must sell products that people want.

Profit shouldn’t be the business purpose because it:

isn’t the real cause of business success (customers are).

is “morally shallow” and so uninspiring for employees – people will get much more excited about customers.

“If no greater purpose can be discerned, business cannot morally justify its existence”, Levitt comments about profit. Theodore (Ted) Levitt, The Marketing Imagination (1983)

Corporate strategy must always be:

customer driven.

clear and concise (so that employees can understand it).

The Globalization of Markets

Technology has created “global markets for globally standardized products” leading to:

the global corporation (like McDonald’s and Coca-Cola) which “sells the same things in the same way everywhere”.

global competition (over price and quality).

huge cost savings (and lower prices) from global economies of scale in production, distribution, marketing and management.

But globalization doesn’t mean disregarding local or national differences.

Theodore (Ted) Levitt, The Marketing Imagination (1983) Differentiation - of everything

Any product can be differentiated by providing customers certain benefits:

tangible (e.g. the actual product).

intangible (e.g. service, brand image and customer relationships – see below).

So products must be seen as “providing customer creating value satisfactions” which have four different parts (making up the “total product concept”,pictured right below):

1. Generic product

(the basic product e.g. steel for a steel producer).

Theodore (Ted) Levitt, The Marketing Imagination (1983)

2. Expected product

The customer’s “minimal expectations”, including the generic product.

3. Augmented product

Giving a customer

“what he thinks he needs or has become accustomed to expect”.

4. Potential product

Possible ways of attracting and keeping customers.

Relationship management

Customer relationships are like a marriage and require:

mutually beneficial exchange.

empathy and great customer service.

awareness and assessment of problems.

accountability (regular reporting on customer relationships and checking against performance standards).

actions (decisions focused on improving customer relationships).

“A company’s most precious asset is its relationships with its customers”, says Levitt.

The marketing imagination

This is the foundation of organizational purpose and successful marketing, because imaginative marketing is required to find out: Theodore (Ted) Levitt, The Marketing Imagination (1983)

customers’ problems.

new and better solutions for them.

Don’t confuse:

imitation and...

innovation.

Marketing myopia

Don’t define your business too narrowly because this restricts your: Theodore (Ted) Levitt, The Marketing Imagination (1983)

market opportunities.

awareness of key competitors (e.g. an airline has competition from other transport providers)

Examples of a broad business definition

oil companies - business is energy not oil

railroads - business is transport not rail, so facing competition from other forms of transport like cars and planes.

Hollywood - business is entertainment not films, so making TV a competitor.

A company must think of itself as:

“buying customers” so that...

“people want to do business with it”.

Success is never guaranteed and all products are threatened by the “shadow of obsolescence”.

Key quote on customers and products

People don’t buy things but buy solutions to problems.

Key quote on business success

The organization must learn to think of itself not as producing goods or services but as buying customers as doing the things that make people want to do business with it.

Key quote on selling and customers

The sale merely consummates the courtship. Then the marriage begins. How good the marriage is depends on how well the relationship is managed by the seller.

Key quotes on objectives and vision

Good work in pursuit of wrong purposes is more damaging than bad work in pursuit of right purposes.

The purpose of a business is to create and keep a customer.

Key quote on finance and accounting

A company’s most precious asset is its relationships with its customers.

Key quote on buyer behaviour

Expectations are what people buy, not things.

Key quote on change

Nothing drives progress like the imagination.

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◦	Alfred Sloan Leadership
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◦	Business Leaders - T
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◦	Business Leaders - V - Z
◦	Business Leaders - V
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◦	Madam C.J. Walker Leadership
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◦	Tom Watson Sr.and Tom Watson Jr.Leadership
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◦	Jack Welch Leadership and Business Success
◦	Meg Whitman Leadership
◦	Business Leaders - X
◦	Business Leaders - Y
◦	Business Leaders - Z

Philosophers

◦	Philosophers - A - C
◦	Philosophers - A
◦	St. Thomas Aquinas - Philosophy,Learning and Ethics
◦	Aristotle- Philosophy, Ethics and Happiness
◦	St. Augustine- Philosophy, Ethics and Learning
◦	Marcus Aurelius- Philosophy and Happiness
◦	Philosophers - B
◦	Francis Bacon- Philosophy and Learning
◦	St. Benedict- Philosophy and Ethics
◦	George Berkeley- Philosophy Knowledge and Perception
◦	Isaiah Berlin – Philosophy, Liberty and Ethics
◦	Boethius- Philosophy and Happiness
◦	Dietrich Bonhoeffer - Philosophy and Ethics
◦	Gautama Buddha- Philosophy and Ethics
◦	Edmund Burke- Philosophy and Government
◦	Philosophers - C
◦	Cicero- Philosophy, Success and Leadership
◦	Confucius - Philosophy and Ethics
◦	Philosophers - D - F
◦	Philosophers - D
◦	René Descartes- Philosophy and Learning
◦	John Dewey- Philosophy and Learning
◦	Diogenes- Philosophy and Ethics
◦	Philosophers - E
◦	Ralph Waldo Emerson- Philosophy and Success
◦	Epicurus- Philosophy and Happiness
◦	Philosophers - F
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◦	Benjamin Franklin- Philosophy, Happiness and Success
◦	Philosophers - G - I
◦	Philosophers - G
◦	Mahatma ( Mohandas) Gandhi- Philosophy and Leadership
◦	Jose Ortega y Gasset- Philosophy and Success
◦	Kahlil Gibran - Happiness and Success
◦	Philosophers - H
◦	Heraclitus- Philosophy and Change
◦	Thomas Hobbes- Philosophy, Ethics and Government
◦	David Hume- Philosophy, Ethics and Learning
◦	Philosophers - I
◦	Philosophers - J - L
◦	Philosophers - J
◦	Jesus- Philosophy, Ethics and Leadership
◦	Philosophers - K
◦	Immanuel Kant- Philosophy, Learning and Ethics
◦	Soren Kierkegaard- Philosophy and Success
◦	Thomas Kuhn- Philosophy, Learning and Change
◦	Philosophers - L
◦	Lao Tzu- Philosophy, Ethics and Success
◦	Gottfried Leibniz- Philosophy, Learning and Ethics
◦	John Locke Philosophy and Government
◦	Philosophers - M - O
◦	Philosophers - M
◦	Niccolo Machiavelli and Leadership
◦	Karl Marx - Philosophy, Work and Happiness
◦	John Stuart Mill - Philosophy, Ethics and Happiness
◦	Michel de Montaigne - Philosophy and Success
◦	Thomas More - Philosophy and Ethics
◦	Muhammad - Philosophy, Ethics and Leadership
◦	Philosophers - N
◦	Reinhold Niebuhr - Philosophy, Work and Change
◦	Friedrich Nietzsche - Philosophy, Ethics and Success
◦	Philosophers - O
◦	Philosophers - P - R
◦	Philosophers - P
◦	Thomas (Tom) Paine - Philosophy and Government
◦	Blaise Pascal - Philosophy, Ethics and Learning
◦	C.S. Peirce - Philosophy and Learning
◦	Plato - Philosophy and Success
◦	Karl Popper - Philosophy and Learning
◦	Pythagoras - Philosophy and Learning
◦	Philosophers - Q
◦	Philosophers - R
◦	John Rawls - Philosophy and Justice
◦	Jean-Jacques Rousseau - Philosophy, Government and Success
◦	Bertrand Russell - Philosophy, Ethics and Learning
◦	Philosophers - S - U
◦	Philosophers - S
◦	Jean-Paul Sartre - Philosophy and Ethics
◦	Arnold Schopenhauer - Philosophy and Happiness
◦	Seneca - Philosophy, Happiness and Success
◦	Peter Singer - Philosophy and Ethics
◦	Adam Smith - Philosophy and Business
◦	Socrates - Philosophy and Happiness
◦	Benedict (or Baruch) Spinoza - Philosophy, Ethics and Happiness
◦	Philosophers - T
◦	Henry David Thoreau - Philosophy, Success and Happiness
◦	Philosophers - U
◦	Philosophers - V - Z
◦	Philosophers - V
◦	Voltaire - Philosophy, Success and Ethics
◦	Philosophers - W
◦	Ludwig Wittgenstein - Philosophy and Language
◦	Philosophers - X
◦	Philosophers - Y
◦	Philosophers - Z

Heroes

◦	Heroes - A - C
◦	Heroes - A
◦	Muhammad Ali and Success
◦	Susan B. Anthony and Elizabeth Cady Stanton - Suffragettes and Women
◦	Heroes - B
◦	Simone de Beauvoir - Feminism and Women
◦	David Beckham - Money and Success
◦	Heroes - C
◦	Rachel Carson - Success and Environmentalism
◦	Cleopatra - Success and Leadership
◦	Captain James Cook - Success and Influence
◦	Heroes - D - F
◦	Heroes - D
◦	Dilbert - Work and Management
◦	Frederick Douglass - Success and Leadership
◦	Heroes - E
◦	Heroes - F
◦	Anne Frank - Success and Wisdom
◦	Betty Friedan - Feminism and Women
◦	Heroes - G - I
◦	Heroes - G
◦	William Lloyd Garrison - Success and Leadership
◦	Owain Glyndwr - Success and Leadership
◦	Heroes - H
◦	Patrick Henry - Success and Leadership
◦	Heros - I
◦	Heroes - J - L
◦	Heros - J
◦	Joan of Arc - Success and Leadership
◦	Heros - K
◦	Helen Keller - Success and Influence
◦	John Maynard Keynes - Success and Wisdom
◦	Heros - L
◦	Eric Liddell - Success, Religion and Ethics
◦	Heroes - M - O
◦	Heros - M
◦	Ellen MacArthur - Success and Influence
◦	Madonna - Success and Creativity
◦	Marilyn Monroe - Success and Influence
◦	Heros - N
◦	Florence Nightingale - Success and Influence
◦	Heros - O
◦	Jamie Oliver - Success and Business
◦	Robert Owen - Success and Business
◦	Heroes - P - R
◦	Heros - P
◦	Emmeline Pankhurst - Suffragettes and Leadership
◦	Rosa Parks - Success and Influence
◦	Elvis Presley - Success and Creativity
◦	Heros - Q
◦	Heros - R
◦	Walter Reuther - Success, Work and Unions
◦	Robert the Bruce - Success and Leadership
◦	Jackie Robinson - Leadership, Success and Assertiveness
◦	Eleanor Roosevelt - Success and Leadership
◦	Heroes - S - U
◦	Heros - S
◦	Margaret Sanger - Feminism and Women
◦	Cicely Saunders - Success and Leadership
◦	Albert Schweitzer - Success and Ethics
◦	Robert Scott - Success and Leadership
◦	The Scottsboro Boys - Civil Rights and Influence
◦	Homer Simpson - Success and Influence
◦	Lucy Stone - Suffragettes and Leadership
◦	Heros - T
◦	Mother Teresa - Success, Religion and Ethics
◦	Emmett Till- Civil Rights and Influence
◦	Heros - U
◦	Heroes - V - Z
◦	Heros - V
◦	Heros - W
◦	William Wallace - Success and Leadership
◦	Booker T. Washington - Success and Leadership
◦	Oprah Winfrey - Success and Influence
◦	Mary Wollstonecraft - Success and Women's Rights
◦	Heros - X
◦	Heros - Y
◦	Muhammad Yunus - Corporate Social Responsibility and Business Ethics
◦	Heros - Z

Psychologists

◦	Psychologists - A - C
◦	Psychologists - A
◦	Alfred Adler - Psychology and Success
◦	Psychologists - B
◦	Albert Bandura - Psychology and Learning
◦	Aaron Beck – Psychology, Stress and Happiness
◦	Psychologists - C
◦	Psychologists - D - F
◦	Psychologists - D
◦	Psychologists - E
◦	Erik Erikson - Psychology and Childhood
◦	Psychologists - F
◦	Sigmund Freud - Psychoanalysis and Sex
◦	Erich Fromm - Psychology, Love and Life
◦	Psychologists - G - I
◦	Psychologists - G
◦	Psychologists - H
◦	Psychologists - I
◦	Psychologists - J - L
◦	Psychologists - J
◦	William James - Psychology, Ethics, and Success
◦	Carl Jung - Psychology and Personality
◦	Psychologists - K
◦	Daniel Kahneman- Decision Making and Happiness
◦	Psychologists - L
◦	Kurt Lewin - Psychology, Leadership and Change
◦	Psychologists - M - O
◦	Psychologists - M
◦	Abraham Maslow - Humanistic Psychology and Hierarchy of Needs
◦	Psychologists - N
◦	Psychologists - O
◦	Psychologists - P - R
◦	Psychologists - P
◦	Ivan Pavlov - Psychology and Learning
◦	Fritz Perls - Psychology and Gestalt Therapy
◦	Jean Piaget - Psychology and Learning
◦	Steven Pinker - Psychology and Learning
◦	Psychologists - Q
◦	Psychologists - R
◦	Carl Rogers - Psychology, Psychotherapy and Happiness
◦	Psychologists - S - U
◦	Psychologists - S
◦	M. Scott Peck - Psychology and Spiritual Growth
◦	Martin Seligman - Positive Psychology and Success
◦	Hans Selye - Psychology and Stress
◦	B-F-Skinner - Psychology, Learning and Motivation
◦	Psychologists - T
◦	Psychologists - U
◦	Psychologists - V - Z
◦	Psychologists - V
◦	Psychologists - W
◦	Psychologists - X
◦	Psychologists - Y
◦	Psychologists - Z

Scientists & Inventors

◦	Scientists and Inventors - A - C
◦	Scientists and Inventors - A
◦	Archimedes - Creativity and Science
◦	Scientists and Inventors - B
◦	Alexander Graham Bell - Creativity and Invention
◦	Tim Berners-Lee - Creativity and the Internet
◦	Isambard Kingdom Brunel - Creativity and Engineering
◦	Scientists and Inventors - C
◦	Francis Crick and James Watson - Creativity and Science
◦	Marie Curie - Creativity and Science
◦	Scientists and Inventors - D - F
◦	Scientists and Inventors - D
◦	Charles Darwin - Creativity and Science
◦	Richard Dawkins - Creativity and Science
◦	James Dyson - Creativity and Innovation
◦	Scientists and Inventors - E
◦	Thomas Edison - Creativity and Innovation
◦	Albert Einstein - Creativity and Science
◦	Scientists and Inventors - F
◦	Michael Faraday - Creativity and Science
◦	Scientists and Inventors - G - I
◦	Scientists and Inventors - G
◦	Galileo - Creativity and Science
◦	Scientists and Inventors - H
◦	Stephen Hawking - Creativity and Science
◦	Hippocrates - Medicine and Health
◦	Scientists and Inventors - I
◦	Scientists and Inventors - J - L
◦	Scientists and Inventors - J
◦	Scientists and Inventors - K
◦	Scientists and Inventors - L
◦	Antoine Lavoisier - Creativity and Science
◦	Scientists and Inventors - M - O
◦	Scientists and Inventors - M
◦	Scientists and Inventors - N
◦	Isaac Newton - Creativity and Science
◦	Scientists and Inventors - O
◦	Scientists and Inventors - P - R
◦	Scientists and Inventors - P
◦	Louis Pasteur - Creativity and Science
◦	Henri Poincaré - Change and Chaos
◦	Scientists and Inventors - Q
◦	Scientists and Inventors - R
◦	Scientists and Inventors - S - U
◦	Scientists and Inventors - S
◦	Scientists and Inventors - T
◦	Scientists and Inventors - U
◦	Scientists and Inventors - V - Z
◦	Scientists and Inventors - V
◦	Scientists and Inventors - W
◦	Orville and Wilbur Wright - Creativity and Innovation
◦	Scientists and Inventors - X
◦	Scientists and Inventors - Y
◦	Scientists and Inventors - Z

Writers, Artists & Designers

◦	Writers, Artists and Designers - A - C
◦	Writers, Artists and Designers - A
◦	Jane Austen - Creativity and Writing
◦	Writers, Artists and Designers - B
◦	Ludwig van Beethoven - Creativity and Music
◦	The Brontë sisters - Creativity and Writing
◦	Writers, Artists and Designers - C
◦	Terence Conran - Creativity and Design
◦	Writers, Artists and Designers - D - F
◦	Writers, Artists and Designers - D
◦	Charles Dickens - Creativity and Writing
◦	Writers, Artists and Designers - E
◦	Writers, Artists and Designers - F
◦	Writers, Artists and Designers - G - I
◦	Writers, Artists and Designers - G
◦	Writers, Artists and Designers - H
◦	Writers, Artists and Designers - I
◦	Writers, Artists and Designers - J - L
◦	Writers, Artists and Designers - J
◦	Elton John - Creativity and Music
◦	Writers, Artists and Designers - K
◦	Writers, Artists and Designers - L
◦	John Lennon and Paul McCartney - Creativity and Music
◦	Leonardo da Vinci - Creativity and Art
◦	Raymond Loewy - Creativity and Design
◦	Writers, Artists and Designers - M - O
◦	Writers, Artists and Designers - M
◦	Michelangelo - Creativity and Art
◦	Wolfgang Amadeus Mozart - Creativity and Music
◦	Writers, Artists and Designers - N
◦	Writers, Artists and Designers - O
◦	Writers, Artists and Designers - P - R
◦	Writers, Artists and Designers - P
◦	Nick Park - Creativity and Films
◦	Pablo Picasso - Creativity and Art
◦	Marcel Proust - Success and Happiness
◦	Writers, Artists and Designers - Q
◦	Writers, Artists and Designers - R
◦	Richard Rodgers and Oscar Hammerstein - Creativity and Music
◦	Richard Rogers - Creativity and Business Success
◦	J.K.Rowling - Creativity and Writing
◦	John Ruskin - Creativity and Art
◦	Writers, Artists and Designers - S - U
◦	Writers, Artists and Designers - S
◦	William Shakespeare - Creativity and Writing
◦	Steven Spielberg - Creativity and Films
◦	Writers, Artists and Designers - T
◦	Writers, Artists and Designers - U
◦	Writers, Artists and Designers - V - Z
◦	Writers, Artists and Designers - V
◦	Vincent van Gogh - Creativity and Art
◦	Writers, Artists and Designers - W
◦	William Wordsworth - Creativity and Writing
◦	Frank Lloyd Wright - Creativity and Architecture
◦	Writers, Artists and Designers - X
◦	Writers, Artists and Designers - Y
◦	Writers, Artists and Designers - Z

Company Case Studies

◦	Company Case Studies - A - C
◦	Company Case Studies - A
◦	Amazon.com - Employees, Unions and Customer Satisfaction
◦	Apple - Innovation, Design and Customer Satisfaction
◦	Company Case Studies - B
◦	BBC - Quality, Creativity and Customer Satisfaction
◦	BMW - Production, Quality and Innovation
◦	Company Case Studies - C
◦	The Co-operative Group - Business Ethics and Customer Satisfaction
◦	Company Case Studies - D - F
◦	Company Case Studies - D
◦	Company Case Studies - E
◦	Company Case Studies - F
◦	Company Case Studies - G - I
◦	Company Case Studies - G
◦	Company Case Studies - H
◦	Company Case Studies - I
◦	Company Case Studies - J - L
◦	Company Case Studies - J
◦	Company Case Studies - K
◦	Company Case Studies - L
◦	Company Case Studies - M - O
◦	Company Case Studies - M
◦	Manchester United - Cash, Costs and Customer Satisfaction
◦	McDonald’s - Globalization, Culture and Strategy
◦	Company Case Studies - N
◦	Company Case Studies - O
◦	Company Case Studies - P - R
◦	Company Case Studies - P
◦	Company Case Studies - Q
◦	Company Case Studies - R
◦	Company Case Studies - S - U
◦	Company Case Studies - S
◦	Company Case Studies - T
◦	Tesco - Business Success, Leadership and Motivation
◦	Company Case Studies - U
◦	Company Case Studies - V - Z
◦	Company Case Studies - V
◦	Company Case Studies - W
◦	Company Case Studies - X
◦	Company Case Studies - Y
◦	Company Case Studies - Z

Books

◦	Books - A - C
◦	Books - A
◦	The Adventures of Huckleberry Finn - Ethics and Racism
◦	Aesop’s Fables - Success and Ethics
◦	All Quiet on the Western Front - War and Leadership
◦	Animal Farm - Leadership and Change
◦	Anna Karenina - Ethics and Love
◦	Atlas Shrugged - Corporate Social Responsibility
◦	Books - B
◦	Bleak House - Life, Work and Ethics
◦	Brave New World - The Future of Life and Work
◦	Books - C
◦	Catch-22 - People and Management
◦	The Catcher in the Rye - Happiness and Ethics
◦	Crime and Punishment- Happiness and Ethics
◦	The Crucible - Ethics, Leadership and Success
◦	Books - D - F
◦	Books - D
◦	David Copperfield - Success and Ethics
◦	Death of a Salesman - Success and Happiness
◦	Books - E
◦	Emma - Success and Ethics
◦	Books - F
◦	The Fountainhead and Success
◦	Books - G - I
◦	Books - G
◦	The Grapes of Wrath - Corporate Social Responsibility
◦	Great Expectations - Success, Happiness and Ethics
◦	The Great Gatsby - Happiness and Success
◦	Books - H
◦	Hard Times - Business Ethics and Happiness
◦	Harry Potter and the Philosopher’s Stone - Success and Ethics
◦	Books - I
◦	Books - J - L
◦	Books - J
◦	Jane Eyre - Women, Ethics and Success
◦	Books - K
◦	Books - L
◦	The Last Tycoon - Leadership
◦	The Lion, the Witch and the Wardrobe - Ethics and Success
◦	Lord of the Flies - Leadership
◦	The Lord of the Rings - Success and Leadership
◦	Books - M - O
◦	Books - M
◦	The Mayor of Casterbridge - Leadership and Ethics
◦	Middlemarch - Happiness and Success
◦	Moby-Dick - Leadership
◦	Books - N
◦	Nineteen Eighty-Four - Success and Leadership
◦	Books - O
◦	Of Mice and Men - Success and Happiness
◦	Oliver Twist - Success and Ethics
◦	Books - P - R
◦	Books - P
◦	The Pearl - Happiness and Success
◦	The Pilgrim’s Progress - Religion and Ethics
◦	Pride and Prejudice - Love and Success
◦	Books - Q
◦	Books - R
◦	The Red Badge of Courage - Success and Ethics
◦	Roll of Thunder, Hear my Cry - Success and Ethics
◦	Books - S - U
◦	Books - S
◦	The Scarlet Letter - Happiness and Ethics
◦	Sense and Sensibility - Success and Influence
◦	Sons and Lovers - Family and Happiness
◦	Sophie’s World - Philosophy and Happiness
◦	Books - T
◦	To Kill a Mockingbird - Racism and Ethics
◦	Books - U
◦	Ulysses - Success, Happiness and Ethics
◦	Uncle Tom’s Cabin - Racism and Ethics
◦	Books - V - Z
◦	Books - V
◦	Books - W
◦	War and Peace - Leadership and Change
◦	Wuthering Heights - Love and Success
◦	Books - X
◦	Books - Y
◦	Books - Z

Shakespeare

◦	Shakespeare - A - C
◦	Shakespeare - A
◦	Shakespeare's Antony and Cleopatra - Success and Leadership
◦	Shakespeare - B
◦	Shakespeare - C
◦	Shakespeare's Julius Caesar - Leadership and Change
◦	Shakespeare's Corialanus - Leadership and Ethics
◦	Shakespeare - D - F
◦	Shakespeare - D
◦	Shakespeare - E
◦	Shakespeare - F
◦	Shakespeare - G - I
◦	Shakespeare - G
◦	Shakespeare - H
◦	Shakespeare's Hamlet - Success and Ethics
◦	Shakespeare's Henry IV Parts 1 and 2 - Leadership and Change
◦	Shakespeare's Henry V - Leadership and Ethics
◦	Shakespeare's Henry VIII - Leadership and Ethics
◦	Shakespeare - I
◦	Shakespeare - J - L
◦	Shakespeare - J
◦	Shakespeare - K
◦	Shakespeare's King Lear - Success and Ethics
◦	Shakespeare - L
◦	Shakespeare - M - O
◦	Shakespeare - M
◦	Shakespeare's Macbeth - Happiness and Success
◦	Shakespeare's Measure for Measure - Leadership and Ethics
◦	Shakespeare's The Merchant of Venice - Success and Ethics
◦	Shakespeare's A Midsummer Night’s Dream - Happiness and Ethics
◦	Shakespeare - N
◦	Shakespeare - O
◦	Shakespeare's Othello - Leadership and Ethics
◦	Shakespeare - P - R
◦	Shakespeare - P
◦	Shakespeare - Q
◦	Shakespeare - R
◦	Shakespeare's Romeo and Juliet - Love and Happiness
◦	Shakespeare - S - U
◦	Shakespeare - S
◦	Shakespeare - T
◦	Shakespeare's The Tempest - Managing Change
◦	Shakespeare's Timon of Athens - Money and Ethics
◦	Shakespeare's Twelfth Night - Happiness and Ethics
◦	Shakespeare - U
◦	Shakespeare - V - Z
◦	Shakespeare - V
◦	Shakespeare - W
◦	Shakespeare - X
◦	Shakespeare - Y
◦	Shakespeare - Z

Poetry

◦	Poetry - A - C
◦	Poetry - A
◦	Poetry - B
◦	Poetry - C
◦	Poetry - Change
◦	Poetry - Creativity and Innovation
◦	Poetry - D - F
◦	Poetry - D
◦	Poetry - Death
◦	Poetry - E
◦	Poetry - Empowerment and motivation
◦	Poetry - Ethics
◦	Poetry - F
◦	Poetry - Family and Friends
◦	Poetry - G - I
◦	Poetry - G
◦	Poetry - God and Religion
◦	Poetry - H
◦	Poetry - Happiness
◦	Poetry - The Holocaust and World War Two
◦	Poetry - I
◦	Poetry - Influencing people
◦	Poetry - J - L
◦	Poetry - J
◦	Poetry - K
◦	Poetry - L
◦	Poetry - Leadership
◦	Poetry - Learning and Wisdom
◦	Poetry - Love
◦	Poetry - M - O
◦	Poetry - M
◦	Poetry - N
◦	Poetry - Nature and the Environment
◦	Poetry - O
◦	Poetry - Objectives and Purpose
◦	Poetry - Old Age
◦	Poetry - P - R
◦	Poetry - P
◦	Poetry - Positive Thinking and Assertiveness
◦	Poetry - Q
◦	Poetry - R
◦	Poetry - S - U
◦	Poetry - S
◦	Poetry - Stress and Pain
◦	Poetry - Success
◦	Poetry - T
◦	Poetry - Time Management
◦	Poetry - U
◦	Poetry - V - Z
◦	Poetry - V
◦	Poetry - W
◦	Poetry - War
◦	Poetry - Work and Workers
◦	Poetry - Women and Men
◦	Poetry - X
◦	Poetry - Y
◦	Poetry - Z

Art

◦	Art - A - C
◦	Art - A
◦	Art - B
◦	Art - Business Success and Motivation
◦	Art - C
◦	Art - Change
◦	Art - Creativity, Innovation and Science
◦	Art - D - F
◦	Art - D
◦	Art - E
◦	Art - Ethics
◦	Art - F
◦	Art - Family and friends
◦	Art - G - I
◦	Art - G
◦	Art - God and religion
◦	Art - H
◦	Art - Happiness
◦	Art - The Holocaust
◦	Art - I
◦	Art - J - L
◦	Art - J
◦	Art - K
◦	Art - L
◦	Art - Leadership
◦	Art - Learning and Wisdom
◦	Art - Love
◦	Art - M - O
◦	Art - M
◦	Art - N
◦	Art - Nature and the Environment
◦	Art - O
◦	Art - P - R
◦	Art - P
◦	Art - Q
◦	Art - R
◦	Art - S - U
◦	Art - S
◦	Art - Stress and Pain
◦	Art - Success
◦	Art - T
◦	Art - U
◦	Art - V - Z
◦	Art - V
◦	Art - W
◦	Art - War
◦	Art - Work and Wealth
◦	Art - Workers and Unions
◦	Art - X
◦	Art - Y
◦	Art - Z

Films

◦	Films - A - C
◦	Films - A
◦	All Quiet on the Western Front (film) - War and Ethics
◦	All the President’s Men - Leadership and Ethics
◦	Apocalypse Now - War and Ethics
◦	Films - B
◦	The Battle of Algiers - Strategy and Terrorism
◦	Ben-Hur - Ethics and Leadership
◦	Billy Elliot - Success, Unions and Ethics
◦	The Birth of a Nation - Racism, Ethics and Leadership
◦	Blade Runner - Business Ethics and the Environment
◦	The Bridge on the River Kwai - Ethics and War
◦	Brief Encounter - Love and Ethics
◦	Films - C
◦	Casablanca - Ethics and Success
◦	Chariots of Fire - Success and Ethics
◦	Citizen Kane - Leadership and Ethics
◦	City Lights - Happiness and Success
◦	Films - D - F
◦	Films - D
◦	Dr. Strangelove - Leadership and Ethics
◦	Doctor Zhivago - Happiness and Ethics
◦	Films - E
◦	E.T. - Love and Ethics
◦	Films - F
◦	Films - G - I
◦	Films - G
◦	The Godfather - Leadership and Ethics
◦	Gone with the Wind - Success and Ethics
◦	The Graduate - Success and Ethics
◦	The Grapes of Wrath - Business Ethics and Corporate Social Responsibility
◦	Films - H
◦	High Noon - Leadership and Ethics
◦	How Green Was My Valley - Success, Ethics and Trade Unions
◦	Films - I
◦	It’s A Wonderful Life - Success and Ethics
◦	Films - J - L
◦	Films - J
◦	Films - K
◦	Films - L
◦	Love Story - Love and Ethics
◦	Films - M - O
◦	Films - M
◦	The Manchurian Candidate - Corporate Culture and Leadership
◦	Mr. Smith Goes to Washington - Success, Leadership and Ethics
◦	Modern Times - Management, Mass Production and Motivation
◦	Films - N
◦	Films - O
◦	On the Waterfront - Success, Ethics and Unions
◦	One Flew Over the Cuckoo’s Nest - Leadership and Change
◦	Films - P - R
◦	Films - P
◦	Paths of Glory - Leadership and Ethics
◦	Patton - Leadership and Communication
◦	Pretty Woman - Business Ethics and Happiness
◦	Films - Q
◦	Films - R
◦	Raging Bull - Success and Ethics
◦	Rocky - Success and Ethics
◦	Films - S - U
◦	Films - S
◦	Saving Private Ryan - Success, Leadership and Ethics
◦	Schindler’s List - Ethics and the Holocaust
◦	The Searchers - Love and Ethics
◦	Serpico - Business Ethics and Whistle-blowing
◦	Silkwood - Business Ethics and Whistle-blowing
◦	Films - T
◦	Thirteen Days - Leadership and Ethics
◦	To Kill a Mockingbird (film) - Ethics and Racism
◦	Twelve Angry Men - Ethics and Leadership
◦	Films - U
◦	Up in the Air - Success and Business Ethics
◦	Films - V - Z
◦	Films - V
◦	Films - W
◦	Wall Street - Success and Business Ethics
◦	The Wizard of Oz - Success and Happiness
◦	Films - X
◦	Films - Y
◦	Films - Z

Best Business Books

◦	Best Business Books - A - C
◦	Best Business Books - A
◦	Scott Adams, The Dilbert Principle (1996)
◦	Chris Argyris and Donald Schön, Organizational Learning II (1996)
◦	Best Business Books - B
◦	Chester Barnard, The Functions of the Executive (1938)
◦	Christopher Bartlett and Sumantra Ghoshal, The Individualized Corporation (1997)
◦	Warren Bennis and Burt Nanus, Leaders (1985)
◦	Richard Nelson Bolles, What Colour Is Your Parachute? (1970)
◦	Best Business Books - C
◦	Dale Carnegie, How to Win Friends and Influence People (1936)
◦	Clayton Christensen, The Innovator’s Dilemma (1997)
◦	Jim Collins, Good to Great (2001)
◦	Jim Collins and Jerry Porras, Built to Last (1994)
◦	Stephen Covey, Principle-Centred Leadership (1992)
◦	Stephen Covey, The Seven Habits of Highly Effective People (1989)
◦	Best Business Books - D - F
◦	Best Business Books - D
◦	Edward de Bono, Lateral Thinking (1970)
◦	Edward de Bono, Six Thinking Hats (1985)
◦	W. Edwards Deming, Out of the Crisis (1982)
◦	Peter Drucker, Management: Tasks, Responsibilities, Practices (1973)
◦	Peter Drucker, The Practice of Management (1954)
◦	Best Business Books - E
◦	Best Business Books - F
◦	Mary Parker Follett, Dynamic Administration (1941)
◦	Henry Ford, My Life and Work (1922)
◦	Thomas Friedman, Lexus and the Olive Tree (1999)
◦	Milton and Rose Friedman, Capitalism and Freedom (1962)
◦	Best Business Books - G - I
◦	Best Business Books - G
◦	Lou Gerstner, Who Says Elephants Can’t Dance (2002)
◦	Daniel Goleman, Emotional Intelligence (1996)
◦	Lynda Gratton, Living Strategy (2000)
◦	Best Business Books - H
◦	Gary Hamel and CK Prahalad, Competing for the Future (1996)
◦	Charles Handy, The Age of Unreason (1989)
◦	Charles Handy, The Empty Raincoat (1994)
◦	Charles Handy, The Gods of Management (1985)
◦	Best Business Books - I
◦	Best Business Books - J - L
◦	Best Business Books - J
◦	Best Business Books - K
◦	Daniel Kahneman, Thinking, Fast and Slow (2011)
◦	Rosabeth Moss Kanter, The Change Masters (1984)
◦	John Kay, Foundations of Corporate Success (1993)
◦	W. Chan Kim and Renée Mauborgne, Blue Ocean Strategy (2005)
◦	Best Business Books - L
◦	Theodore (Ted) Levitt, The Marketing Imagination (1983)
◦	Best Business Books - M - O
◦	Best Business Books - M
◦	Douglas McGregor, The Human Side of Enterprise (1960)
◦	Best Business Books - N
◦	Best Business Books - O
◦	Kenichi Ohmae, The Borderless World (1990)
◦	Best Business Books - P - R
◦	Best Business Books - P
◦	Richard Pascale, Managing on the Edge (1990)
◦	Tom Peters and Robert Waterman, In Search of Excellence (1982)
◦	Michael Porter, Competitive Advantage (1985)
◦	Michael Porter, The Competitive Advantage of Nations (1990)
◦	Best Business Books - Q
◦	Best Business Books - R
◦	Best Business Books - S - U
◦	Best Business Books - S
◦	Ernst Friedrich (Fritz) Schumacher, Small is Beautiful (1973)
◦	Best Business Books - T
◦	Nassim Nicholas Taleb, The Black Swan (2007)
◦	Alvin Toffler, Future Shock (1970)
◦	Alvin Toffler, The Third Wave (1980)
◦	Best Business Books - U
◦	Best Business Books - V - Z
◦	Best Business Books - V
◦	Best Business Books - W
◦	Thomas Watson Jnr, A Business and Its Beliefs (1963)
◦	Jack Welch, Straight from the Gut (2001)
◦	Best Business Books - X
◦	Best Business Books - Y
◦	Best Business Books - Z

Business Quotations

◦	Business Quotations - A - C
◦	Business Quotations - A
◦	Advertising Quotes
◦	Age Quotes
◦	America Quotes
◦	Assertiveness Quotes
◦	Business Quotations - B
◦	Business Ethics Quotes
◦	Business Success Quotes
◦	Business Quotations - C
◦	Careers and Ambition Quotes
◦	Change and Change Management Quotes
◦	Communication Quotes
◦	Competitive Advantage Quotes
◦	Core Competencies Quotes
◦	Corporate Culture Quotes
◦	Corporate Social Responsibility Quotes
◦	Corporate Strategy Quotes
◦	Creativity Quotes
◦	Customers Quotes
◦	Business Quotations - D - F
◦	Business Quotations - D
◦	Death and Bereavement Quotes
◦	Decision Making Quotes
◦	Design and Product Design Quotes
◦	Business Quotations - E
◦	Economics Quotes
◦	Education and Training Quotes
◦	Emotional Intelligence Quotes
◦	Empowerment and Freedom Quotes
◦	Ethics and Integrity Quotes
◦	Business Quotations - F
◦	Family and Children Quotes
◦	Fear and Anxiety Quotes
◦	Finance and Accounting Quotes
◦	Business Quotations - G - I
◦	Business Quotations - G
◦	Globalization Quotes
◦	God and Religion Quotes
◦	Business Quotations - H
◦	Happiness Quotes
◦	Health Quotes
◦	Human Resource Management Quotes
◦	Business Quotations - I
◦	Influencing People Quotes
◦	Innovation Quotes
◦	Internet and Computers Quotes
◦	Interviewing and Selection Quotes
◦	Business Quotations - J - L
◦	Business Quotations - J
◦	Business Quotations - K
◦	Knowledge Management Quotes
◦	Business Quotations - L
◦	Law and Justice Quotes
◦	Leadership Quotes
◦	Learning and Wisdom Quotes
◦	Learning Organization Quotes
◦	Love Quotes
◦	Business Quotations - M - O
◦	Business Quotations - M
◦	Management Quotes
◦	Market Research and Buyer Behaviour Quotes
◦	Marketing Quotes
◦	Marriage Quotes
◦	Money and Investment Quotes
◦	Motivation Quotes
◦	Business Quotations - N
◦	Nature and Climate Change Quotes
◦	Negotiating Quotes
◦	Business Quotations - O
◦	Objectives and Vision Quotes
◦	Business Quotations - P - R
◦	Business Quotations - P
◦	Past, Present and Future Quotes
◦	Peace of Mind Quotes
◦	Politics and Government Quotes
◦	Positive Thinking Quotes
◦	Pricing Quotes
◦	Product Quotes
◦	Production Quotes
◦	Public Speaking Quotes
◦	Business Quotations - Q
◦	Quality Quotes
◦	Business Quotations - R
◦	Reading and Writing Quotes
◦	Relationships and Friendship Quotes
◦	Business Quotations - S - U
◦	Business Quotations - S
◦	Science and Technology Quotes
◦	Selling Quotes
◦	Service Profit Chain Quotes
◦	Sex Quotes
◦	Society Quotes
◦	Sport Quotes
◦	Stress and Pain Quotes
◦	Structure and Bureaucracy Quotes
◦	Success Quotes
◦	Business Quotations - T
◦	Teams and Committees Quotes
◦	Time Management Quotes
◦	Business Quotations - U
◦	Business Quotations - V - Z
◦	Business Quotations - V
◦	Business Quotations - W
◦	War Quotes
◦	Women and Men Quotes
◦	Work and Leisure Quotes
◦	Workers and Unions Quotes
◦	Business Quotations - X
◦	Business Quotations - Y
◦	Business Quotations - Z

History Highlights

◦	History Highlights - A - C
◦	History Highlights - A
◦	The American Declaration of Independence - Success and Happiness
◦	Anne Frank, the Holocaust and Influencing People
◦	The Assassination of Julius Caesar - Success, Leadership and Ethics
◦	History Highlights - B
◦	The Battle of Agincourt, Henry V and Leadership
◦	The Battle of Britain - Leadership and Strategy
◦	The Battle of Gettysburg - Leadership and Strategy
◦	The Battle of Hastings - Leadership and Strategy
◦	The Battle of the Overpass - Unions and Management
◦	The Battle of the Somme - Leadership and Strategy
◦	The Battle of Trafalgar - Nelson, Leadership and Strategy
◦	The Battle of Waterloo - Leadership and Strategy
◦	The British Miners’ Strike (1984-5) - Unions and Management
◦	History Highlights - C
◦	Chinese Invention of Printing - Creativity and Innovation
◦	History Highlights - D - F
◦	History Highlights - D
◦	D-Day - Leadership and Strategy
◦	History Highlights - E
◦	Emily Davison’s Death at the English Derby - Suffragettes and Women's Rights
◦	The Enlightenment - Learning, Happiness and Success
◦	History Highlights - F
◦	History Highlights - G - I
◦	History Highlights - G
◦	History Highlights - H
◦	Henry VIII’s Divorce - Leadership and Ethics
◦	History Highlights - I
◦	The Industrial Revolution - Management and Unions
◦	History Highlights - J - L
◦	History Highlights - J
◦	History Highlights - K
◦	History Highlights - L
◦	History Highlights - M - O
◦	History Highlights - M
◦	The March on Washington - Empowerment and Civil Rights
◦	History Highlights - N
◦	9/11 - Leadership and Strategy
◦	History Highlights - O
◦	History Highlights - P - R
◦	History Highlights - P
◦	History Highlights - Q
◦	History Highlights - R
◦	The Reformation - Religion and Ethics
◦	The Renaissance - Learning and Creativity
◦	History Highlights - S - U
◦	History Highlights - S
◦	The Salem Witch Trials - Learning and Ethics
◦	The South Sea Bubble - Business Ethics
◦	History Highlights - T
◦	The Trial and Death of Socrates - Learning and Ethics
◦	History Highlights - U
◦	History Highlights - V - Z
◦	History Highlights - V
◦	History Highlights - W
◦	The Wall Street Crash - Business Ethics
◦	History Highlights - X
◦	History Highlights - Y
◦	History Highlights - Z

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