Ikujiro Nonaka (1935- ) and Hirotaka Takeuchi (1946- )
Japanese Nonaka (pictured right) and Takeuchi (pictured right below) are professors and experts in knowledge
The Knowledge Creating Company
The best companies create knowledge for continuous innovation by:
Inspiring every employee with the organization’s customer driven:
Giving employees control over decision making in small, multi-functional groups.
Encouraging collaboration and competition between different product
4. Requisite variety
Encouraging new ideas by giving employees:
- experience of different organizational functions (e.g. marketing and production).
5. Fluctuation and creative chaos
Changing how people think by constantly challenging existing attitudes, assumptions and
Key quotes on knowledge
Creating new knowledge starts with the individual.
Knowledge has become the resource.