Top 10 Pricing Quotes
No 1 (Best quote!)
Price is what you pay. Value is what you get.
- Warren Buffett (1930-),
American share investor, pictured right.
Roy H. Williams (1954- ), pictured right, the American management writer, says something
The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and
the price on the tag.
Where quality is the thing sought after, the thing of supreme quality is cheap, whatever be the price one has to
pay for it.
- William James (1842-1910),
American psychologist and philosopher, pictured right.
The American artist, James Whistler (1834-1903), pictured right, says something similar:
Poor lawyers, like poor paintings, are dear at any price
Thomas (Tom) Paine (1737-1809),
pictured right, the English philosopher, also comments:
What we obtain too cheap, we esteem too lightly,
Never will we sacrifice quality for an unreasonably low price.
- J.C. Penney (1875-1971),
pictured right, co-founder of the American department store, J.C. Penney.
Customers will not pay literally a penny more than the true value of the product.
- Ron Johnson, chief executive of the American department store, J.C. Penney, pictured
Never knowingly undersold.
(motto of the British department store chain, the John Lewis Partnership)
- John Spedan Lewis (1885–1963), pictured right, ex-boss of the John Lewis Partnership.
Pile it high, sell it cheap.
- Jack Cohen (1898–1979), founder of the British supermarket, Tesco, pictured right.
Margin is king.
-Alan Sugar (1947- ), British
businessman and presenter of Britain’s The Apprentice, pictured right.
I know the price of lettuce. You need to understand price and value. You buy the best lettuce you can at the
best price you can.
- Alice Walton (1949- ), pictured right, the daughter of the founder of Wal Mart stores,
The real price of everything...is the toil and trouble of acquiring it.
(from the 1776 book The Wealth of Nations)
- Adam Smith ,(1723-90), pictured
right, Scottish philosopher.
What we’re focusing on is the same thing we’ve always focused on: making the world’s best products…. Price is
rarely the most important thing.
- Tim Cook (1960- ), Apple’s chief executive, pictured right.