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Market Research and Buyer Behaviour Quotes

 

Top 25 Market Research and Buyer Behaviour Quotes

 

No  1 (Best quote!)Market Research and Buyer Behaviour Quotes

People don’t buy things but buy solutions to problems.

- Theodore (Ted) Levitt, pictured right, The Marketing Imagination (1983)

 

Levitt also says in this book:

Expectations are what people buy, not things.

 

 

No 2Market Research and Buyer Behaviour Quotes

Never stop listening to customers and giving them what they want. 

- Terry Leahy, boss of the British supermarket, Tesco 1997-2001, pictured right.


 

 

No 3Market Research and Buyer Behaviour Quotes

A lot of times, people don't know what they want until you show it to them.

- Steve Jobs (1955- 2011), co-founder of Apple, pictured right.


Market Research and Buyer Behaviour Quotes

Thomas (Tom ) Peters, pictured right, says something similar in his book, Liberation Management (1992):

I would counsel not listening to customers at times...to create startling products and services which respond to needs customers hadn’t dreamed they had.

.

 

No 4Market Research and Buyer Behaviour Quotes

If I had asked my customers what they wanted, they’d have said a faster horse.

- Henry Ford (1863-1947), American car manufacturer, pictured right.

 

 

No 5Market Research and Buyer Behaviour Quotes

People spend money when they feel good.

- Walt Disney (1901-1966), American film maker, pictured right.

 

 

No 6Market Research and Buyer Behaviour Quotes

Accountants and market researchers may be brilliant at examining and analysing facts about the past, but they have no forward vision.

- Terence Conran (1931- ) English designer, pictured right.

 

 

No 7Market Research and Buyer Behaviour Quotes

The consumer isn't a moron; she is your wife.

- David Ogilvy (1911–99), British advertising executive, pictured right.

 

 

No 8Market Research and Buyer Behaviour Quotes

The chief enjoyment of riches consists in the parade of riches.

(from the 1776 book The Wealth of Nations)

- Adam Smith (1723-90), pictured right, Scottish philosopher.

 

Market Research and Buyer Behaviour Quotes

Thorstein Veblen (1857–1929), pictured right, the American economist, puts it this way:

Conspicuous consumption of valuable goods is a means of reputability to the gentleman of leisure.

 

 

No 9Market Research and Buyer Behaviour Quotes

It is hard to fight against impulsive desire; whatever it wants it will buy at the cost of the soul

- Heraclitus (535-475 BC), Greek philosopher, pictured right.


Market Research and Buyer Behaviour Quotes

 

Adam Smith, pictured right, in The Theory of Moral Sentiments (1759) puts it this way:

How many people ruin themselves by laying out money on trinkets of frivolous utility?

 

 

No 10Market Research and Buyer Behaviour Quotes

Running a company on market research is like driving while looking in the rear view mirror.

- Anita Roddick (1942-2007), English founder of the British cosmetics retailer, The Body Shop, pictured right.

 

 

No 11Market Research and Buyer Behaviour Quotes

Fashion is made to become unfashionable.

- Coco Chanel (1883-1971), French designer and businesswoman , pictured right.


 

No 12Market Research and Buyer Behaviour Quotes

We are now in the Me Decade,

- Tom Wolfe (1931- ), American writer, pictured right.

 

 

No 13Market Research and Buyer Behaviour Quotes

In an atmosphere of private opulence and public squalor, the private goods have full sway. Schools do not compete with television and the movies.

- John Kenneth (J. K.) Galbraith, pictured right,The Affluent Society (1958).

 

 

No 14Market Research and Buyer Behaviour Quotes

We should all be happier, and live more stimulating lives, if...we judged people not by the symbols they display and the labels they wear but rather by their individual worth,

- Vance Packard, pictured right, The Status Seekers (1959)

 

 

No 15Market Research and Buyer Behaviour Quotes

The play was a great success but the audience was a disaster.

- Oscar Wilde (1854-1900), Irish writer, pictured right, after the poor reception for his play, Lady Windermere’s Fan.

 

 

No 16Market Research and Buyer Behaviour Quotes

Men are from Mars, women are from Venus.

- John Gray, pictured right, the title of his 1992 book.

 

 

No 17Market Research and Buyer Behaviour Quotes

The car, the furniture, the wife, the children—everything has to be disposable. Because you see the main thing today is—shopping,

(from the 1968 play The Price)

- Arthur Miller (1915-2005), pictured right, American writer.

 

 

No 18Market Research and Buyer Behaviour Quotes

 Modern man lives under the illusion that he knows what he wants, while he actually wants what he is supposed to want.

Erich Fromm (1900–80), American philosopher and psychologist, pictured right.

 

 

No 19Market Research and Buyer Behaviour Quotes

In a consumer society there are inevitably two kinds of slaves: the prisoners of addiction and the prisoners of envy,

Ivan Illich (1926-2002), American sociologist, pictured right.

 

 

No 20Market Research and Buyer Behaviour Quotes

If we cannot now end our differences, at least we can help make the world safe for diversity.

- John F. Kennedy (1917-63) American president, pictured right.

 

 

No 21Market Research and Buyer Behaviour Quotes

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research,

- Akio Morita (1921-1999), co-founder of Sony (pictured right)

Morita also says:

Lead the public with new products rather than ask them what kind of products they want

 

 

No 22Market Research and Buyer Behaviour Quotes

Fashion changes but style endures,

- Coco Chanel (1883-1971), French designer and businesswoman , pictured right.

 

 

No 23Market Research and Buyer Behaviour Quotes

A car for every purse and purpose,

- Alfred Sloan (1875-1966), American boss of General Motors 1923-46, pictured right

 

 

No 24Market Research and Buyer Behaviour Quotes

I find out what the world needs. Then I go ahead and invent it.

- Thomas Edison (1847-1931), American inventor, pictured right

 

 

No 25Market Research and Buyer Behaviour Quotes

Fashion is more usually a gentle progression of revisited ideas.

- Bruce Oldfield (1950- ), English fashion designer, pictured right.

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