Market Research and Buyer Behaviour Quotes
Top 25 Market Research and Buyer Behaviour Quotes
No 1 (Best quote!)
People don’t buy things but buy solutions to problems.
- Theodore (Ted) Levitt, pictured right, The Marketing Imagination (1983)
Levitt also says in this book:
Expectations are what people buy, not things.
Never stop listening to customers and giving them what they want.
- Terry Leahy, boss of the British supermarket,
Tesco 1997-2001, pictured
A lot of times, people don't know what they want until you show it to them.
- Steve Jobs (1955- 2011), co-founder of
Apple, pictured right.
Thomas (Tom ) Peters, pictured right, says something similar in
his book, Liberation Management (1992):
I would counsel not listening to customers at times...to create startling products and services which respond to
needs customers hadn’t dreamed they had.
If I had asked my customers what they wanted, they’d have said a faster horse.
- Henry Ford (1863-1947), American car manufacturer,
People spend money when they feel good.
- Walt Disney (1901-1966), American film maker,
Accountants and market researchers may be brilliant at examining and analysing facts about the past, but they
have no forward vision.
- Terence Conran (1931- ) English
designer, pictured right.
The consumer isn't a moron; she is your wife.
- David Ogilvy (1911–99), British advertising executive, pictured right.
The chief enjoyment of riches consists in the parade of riches.
(from the 1776 book The Wealth of Nations)
- Adam Smith (1723-90), pictured
right, Scottish philosopher.
Thorstein Veblen (1857–1929), pictured right, the American economist, puts it this way:
Conspicuous consumption of valuable goods is a means of reputability to the gentleman of leisure.
It is hard to fight against impulsive desire; whatever it wants it will buy at the cost of the soul
- Heraclitus (535-475 BC), Greek
philosopher, pictured right.
Adam Smith, pictured right, in The Theory
of Moral Sentiments (1759) puts it this way:
How many people ruin themselves by laying out money on trinkets of frivolous utility?
Running a company on market research is like driving while looking in the rear view mirror.
- Anita Roddick (1942-2007),
English founder of the British cosmetics retailer, The Body Shop, pictured right.
Fashion is made to become unfashionable.
- Coco Chanel (1883-1971),
French designer and businesswoman , pictured right.
We are now in the Me Decade,
- Tom Wolfe (1931- ), American writer, pictured right.
In an atmosphere of private opulence and public squalor, the private goods have full sway. Schools do not
compete with television and the movies.
- John Kenneth (J. K.) Galbraith, pictured right,The Affluent
We should all be happier, and live more stimulating lives, if...we judged people not by the symbols they display
and the labels they wear but rather by their individual worth,
- Vance Packard, pictured right, The Status Seekers
The play was a great success but the audience was a disaster.
- Oscar Wilde (1854-1900), Irish writer, pictured right, after the poor reception for his play,
Lady Windermere’s Fan.
Men are from Mars, women are from Venus.
- John Gray, pictured right, the title of his 1992 book.
The car, the furniture, the wife, the children—everything has to be disposable. Because you see the main thing
(from the 1968 play The Price)
- Arthur Miller (1915-2005), pictured right, American writer.
Modern man lives under the illusion that he knows what he wants, while he actually wants what he is
supposed to want.
- Erich Fromm (1900–80), American
philosopher and psychologist, pictured right.
In a consumer society there are inevitably two kinds of slaves: the prisoners of addiction and the prisoners of
- Ivan Illich (1926-2002), American sociologist, pictured right.
If we cannot now end our differences, at least we can help make the world safe for diversity.
- John F. Kennedy (1917-63) American president,
Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do
- Akio Morita (1921-1999), co-founder of Sony
Morita also says:
Lead the public with new products rather than ask them what kind of products they want
Fashion changes but style endures,
Chanel (1883-1971), French designer and businesswoman , pictured right.
A car for every purse and purpose,
- Alfred Sloan (1875-1966), American boss of General
Motors 1923-46, pictured right
I find out what the world needs. Then I go ahead and invent it.
- Thomas Edison (1847-1931), American
inventor, pictured right
Fashion is more usually a gentle progression of revisited ideas.
- Bruce Oldfield (1950- ), English fashion designer, pictured right.