Product strategy - WisdomToWin.com

Product strategy

A product is...

A bundle of customer benefits that are:

1. Tangible and intangible

tangible - quality, looks, design, packaging, ease of use and reliability.

intangible - style, service, brand reputation and image.

2. Actual and perceived

(what people think about the product as well as actually see).

3. Linked to the product producer’s business definition

For example, Disney is in the entertainment business, so its products must entertain customers.

A product may also be called a brand that is closely associated with certain “brand values” e.g. Disney means family entertainment.

A company’s product mix (or product portfolio) is the different products it sells to its customers.

The world’s top 10 brands in 2013 were...

1. Apple

2. Google

3. Coca-Cola

4. IBM Product strategy

5. Microsoft

6. GE (General Electric)

7. McDonald's (pictured right)

8. Samsung

9. Intel

10. Toyota

(Source: Interbrand, the brand management firm)

How to have the best products

Product strategy

1. Think customer

A product must provide better customer benefits than competitors (called product differentiation).

Think about Theodore Levitt’s total product concept that splits a product into four parts:

a) generic product – the basic product (e.g. the water, sugar and distinctive flavouring of Coca-Cola).

b) expected product – the least a customer expects from the product (e.g. flavour, fizz and thirst quenching).

c) augmented product – gives customers what they think they need and the extras they expect (e.g. cool image and sex appeal).

d) potential product – anything that might possibly give a product customer appeal.

A company must also consider how new and existing products can be sold to different customers (or markets), as shown by Ansoff’s matrix (see also corporate strategy).

Product strategy

This matrix shows four possibilities:

Market penetration – existing products, existing markets.

Market development – existing products, new markets.

Product development – new products, existing markets.

Diversification – new products, new markets.

2. Think about the product life cycle (PLC)

This shows a product’s sales revenue (and profits) at four different stages of its lifetime:

Product strategy

a) introduction

costs high (because of research and development and marketing of product launch) and

sales/profits low.

b) growth

Highest sales growth but marketing costs still high.

c) maturity

Profits are usually highest because the product is established with high sales and lower marketing costs.

d) decline

Sales/profits fall.

A business should keep products in growth and maturity and axe/sell the ones in decline.

3. Use the BCG matrix (also called the Boston box)

Named after its creator, the American management consultants, the Boston Consulting Group, it evaluates products in terms of market growth and market share.

Product strategy

It says that companies should have a balance between cash cows and stars.

This will become clear when we look at each product category:

a) cash cows (high market share, low growth)

in the maturity stage of the product life cycle (PLC) with high sales and low costs.

earn a great deal of money which should be used to invest in stars

Stars are vital because they are tomorrow's cash cows -see below.

b) stars (high market share, high growth)

in the growth stage of the PLC

become cash cows, as they move into the maturity stage and sales growth falls.

c) question marks, or problem childs (low market share, high growth)

These should be either

sold, or

turned into stars by increasing their market share.

d) dogs (low market share, low growth)

Sell!

4. Use the General Electric (or McKinsey) matrix

This examines products in terms of industry attractiveness and business strengths:

Product strategy

The best products (in top left quadrant) are where the product seller or maker:

fully uses its business strengths – see core competencies.

is in a highly attractive (i.e. profitable) industry – this is discovered from Michael Porter’s(pictured right) five forces model – see industry analysis.

5. Use your brand effectively

Like a product, a brand is a bundle of actual and perceived customer benefits that are tangible (e.g. quality) or intangible (e.g. image).

The aim is to create brand loyalty i.e. people keep on buying because of its great benefits (and so reputation).

A product’s packaging can help to promote the brand with the packaging design, brand name and logo.

Brand extension is selling a new product under the same brand name (e.g. Apple).

Key quotes explained

“You can have any product so long as it’s black”

- Henry Ford (talking about his Model T car, pictured right)

This is called product orientation i.e. selling what you can make.

Henry Ford could do this, because his prices and costs were much lower than competitors (due to his revolutionary mass production factory).

But in today’s highly competitive world organizations must always make products that customers want (customer orientation)

In the 1920's General Motors became more customer oriented and took over from Henry Ford as number one.

“We’re not in the coffee business serving people, we’re in the people business serving coffee”

- Howard Schultz (founder and boss of Starbucks, pictured right)

You have to be creative and imaginative with products.

For example, Starbucks doesn’t just sell coffee, it sells an experience for people to enjoy.

So a product should be thought of as a bundle of customer benefits and solutions.

“People don’t buy things they buy solutions to problems”, the American marketing professor, Theodore Levitt, said.

“The product is the most important thing”

- James Dyson (English inventor of the bagless vacuum cleaner, pictured right)

The best advertisement for a company is its product.

“Our belief was that, if we kept putting great products in front of customers, they would continue to open their wallets”, said Apple’s co-founder, Steve Jobs.

Best books

Theodore Levitt (pictured right), The Marketing Imagination (1983)

Business success depends upon the “marketing imagination” – finding creative and imaginative solutions to customers’ problems.

So vital considerations are:

the “total product concept” (see above)

product differentiation (making a product unique e.g. by innovation and product image).

(For more detail see The Marketing Imagination in the Business Books section)

Alvin Toffler (pictured right) , Future Shock (1970)

People want quality, style and brand image.

So organizations must become “experience makers” and sell an experience to enjoy (e.g. shops should be fun).

(For more detail see Future Shock in the Business Books section)

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◦	Ivan Pavlov - Psychology and Learning
◦	Fritz Perls - Psychology and Gestalt Therapy
◦	Jean Piaget - Psychology and Learning
◦	Steven Pinker - Psychology and Learning
◦	Psychologists - Q
◦	Psychologists - R
◦	Carl Rogers - Psychology, Psychotherapy and Happiness
◦	Psychologists - S - U
◦	Psychologists - S
◦	M. Scott Peck - Psychology and Spiritual Growth
◦	Martin Seligman - Positive Psychology and Success
◦	Hans Selye - Psychology and Stress
◦	B-F-Skinner - Psychology, Learning and Motivation
◦	Psychologists - T
◦	Psychologists - U
◦	Psychologists - V - Z
◦	Psychologists - V
◦	Psychologists - W
◦	Psychologists - X
◦	Psychologists - Y
◦	Psychologists - Z

Scientists & Inventors

◦	Scientists and Inventors - A - C
◦	Scientists and Inventors - A
◦	Archimedes - Creativity and Science
◦	Scientists and Inventors - B
◦	Alexander Graham Bell - Creativity and Invention
◦	Tim Berners-Lee - Creativity and the Internet
◦	Isambard Kingdom Brunel - Creativity and Engineering
◦	Scientists and Inventors - C
◦	Francis Crick and James Watson - Creativity and Science
◦	Marie Curie - Creativity and Science
◦	Scientists and Inventors - D - F
◦	Scientists and Inventors - D
◦	Charles Darwin - Creativity and Science
◦	Richard Dawkins - Creativity and Science
◦	James Dyson - Creativity and Innovation
◦	Scientists and Inventors - E
◦	Thomas Edison - Creativity and Innovation
◦	Albert Einstein - Creativity and Science
◦	Scientists and Inventors - F
◦	Michael Faraday - Creativity and Science
◦	Scientists and Inventors - G - I
◦	Scientists and Inventors - G
◦	Galileo - Creativity and Science
◦	Scientists and Inventors - H
◦	Stephen Hawking - Creativity and Science
◦	Hippocrates - Medicine and Health
◦	Scientists and Inventors - I
◦	Scientists and Inventors - J - L
◦	Scientists and Inventors - J
◦	Scientists and Inventors - K
◦	Scientists and Inventors - L
◦	Antoine Lavoisier - Creativity and Science
◦	Scientists and Inventors - M - O
◦	Scientists and Inventors - M
◦	Scientists and Inventors - N
◦	Isaac Newton - Creativity and Science
◦	Scientists and Inventors - O
◦	Scientists and Inventors - P - R
◦	Scientists and Inventors - P
◦	Louis Pasteur - Creativity and Science
◦	Henri Poincaré - Change and Chaos
◦	Scientists and Inventors - Q
◦	Scientists and Inventors - R
◦	Scientists and Inventors - S - U
◦	Scientists and Inventors - S
◦	Scientists and Inventors - T
◦	Scientists and Inventors - U
◦	Scientists and Inventors - V - Z
◦	Scientists and Inventors - V
◦	Scientists and Inventors - W
◦	Orville and Wilbur Wright - Creativity and Innovation
◦	Scientists and Inventors - X
◦	Scientists and Inventors - Y
◦	Scientists and Inventors - Z

Writers, Artists & Designers

◦	Writers, Artists and Designers - A - C
◦	Writers, Artists and Designers - A
◦	Jane Austen - Creativity and Writing
◦	Writers, Artists and Designers - B
◦	Ludwig van Beethoven - Creativity and Music
◦	The Brontë sisters - Creativity and Writing
◦	Writers, Artists and Designers - C
◦	Terence Conran - Creativity and Design
◦	Writers, Artists and Designers - D - F
◦	Writers, Artists and Designers - D
◦	Charles Dickens - Creativity and Writing
◦	Writers, Artists and Designers - E
◦	Writers, Artists and Designers - F
◦	Writers, Artists and Designers - G - I
◦	Writers, Artists and Designers - G
◦	Writers, Artists and Designers - H
◦	Writers, Artists and Designers - I
◦	Writers, Artists and Designers - J - L
◦	Writers, Artists and Designers - J
◦	Elton John - Creativity and Music
◦	Writers, Artists and Designers - K
◦	Writers, Artists and Designers - L
◦	John Lennon and Paul McCartney - Creativity and Music
◦	Leonardo da Vinci - Creativity and Art
◦	Raymond Loewy - Creativity and Design
◦	Writers, Artists and Designers - M - O
◦	Writers, Artists and Designers - M
◦	Michelangelo - Creativity and Art
◦	Wolfgang Amadeus Mozart - Creativity and Music
◦	Writers, Artists and Designers - N
◦	Writers, Artists and Designers - O
◦	Writers, Artists and Designers - P - R
◦	Writers, Artists and Designers - P
◦	Nick Park - Creativity and Films
◦	Pablo Picasso - Creativity and Art
◦	Marcel Proust - Success and Happiness
◦	Writers, Artists and Designers - Q
◦	Writers, Artists and Designers - R
◦	Richard Rodgers and Oscar Hammerstein - Creativity and Music
◦	Richard Rogers - Creativity and Business Success
◦	J.K.Rowling - Creativity and Writing
◦	John Ruskin - Creativity and Art
◦	Writers, Artists and Designers - S - U
◦	Writers, Artists and Designers - S
◦	William Shakespeare - Creativity and Writing
◦	Steven Spielberg - Creativity and Films
◦	Writers, Artists and Designers - T
◦	Writers, Artists and Designers - U
◦	Writers, Artists and Designers - V - Z
◦	Writers, Artists and Designers - V
◦	Vincent van Gogh - Creativity and Art
◦	Writers, Artists and Designers - W
◦	William Wordsworth - Creativity and Writing
◦	Frank Lloyd Wright - Creativity and Architecture
◦	Writers, Artists and Designers - X
◦	Writers, Artists and Designers - Y
◦	Writers, Artists and Designers - Z

Company Case Studies

◦	Company Case Studies - A - C
◦	Company Case Studies - A
◦	Amazon.com - Employees, Unions and Customer Satisfaction
◦	Apple - Innovation, Design and Customer Satisfaction
◦	Company Case Studies - B
◦	BBC - Quality, Creativity and Customer Satisfaction
◦	BMW - Production, Quality and Innovation
◦	Company Case Studies - C
◦	The Co-operative Group - Business Ethics and Customer Satisfaction
◦	Company Case Studies - D - F
◦	Company Case Studies - D
◦	Company Case Studies - E
◦	Company Case Studies - F
◦	Company Case Studies - G - I
◦	Company Case Studies - G
◦	Company Case Studies - H
◦	Company Case Studies - I
◦	Company Case Studies - J - L
◦	Company Case Studies - J
◦	Company Case Studies - K
◦	Company Case Studies - L
◦	Company Case Studies - M - O
◦	Company Case Studies - M
◦	Manchester United - Cash, Costs and Customer Satisfaction
◦	McDonald’s - Globalization, Culture and Strategy
◦	Company Case Studies - N
◦	Company Case Studies - O
◦	Company Case Studies - P - R
◦	Company Case Studies - P
◦	Company Case Studies - Q
◦	Company Case Studies - R
◦	Company Case Studies - S - U
◦	Company Case Studies - S
◦	Company Case Studies - T
◦	Tesco - Business Success, Leadership and Motivation
◦	Company Case Studies - U
◦	Company Case Studies - V - Z
◦	Company Case Studies - V
◦	Company Case Studies - W
◦	Company Case Studies - X
◦	Company Case Studies - Y
◦	Company Case Studies - Z

Books

◦	Books - A - C
◦	Books - A
◦	The Adventures of Huckleberry Finn - Ethics and Racism
◦	Aesop’s Fables - Success and Ethics
◦	All Quiet on the Western Front - War and Leadership
◦	Animal Farm - Leadership and Change
◦	Anna Karenina - Ethics and Love
◦	Atlas Shrugged - Corporate Social Responsibility
◦	Books - B
◦	Bleak House - Life, Work and Ethics
◦	Brave New World - The Future of Life and Work
◦	Books - C
◦	Catch-22 - People and Management
◦	The Catcher in the Rye - Happiness and Ethics
◦	Crime and Punishment- Happiness and Ethics
◦	The Crucible - Ethics, Leadership and Success
◦	Books - D - F
◦	Books - D
◦	David Copperfield - Success and Ethics
◦	Death of a Salesman - Success and Happiness
◦	Books - E
◦	Emma - Success and Ethics
◦	Books - F
◦	The Fountainhead and Success
◦	Books - G - I
◦	Books - G
◦	The Grapes of Wrath - Corporate Social Responsibility
◦	Great Expectations - Success, Happiness and Ethics
◦	The Great Gatsby - Happiness and Success
◦	Books - H
◦	Hard Times - Business Ethics and Happiness
◦	Harry Potter and the Philosopher’s Stone - Success and Ethics
◦	Books - I
◦	Books - J - L
◦	Books - J
◦	Jane Eyre - Women, Ethics and Success
◦	Books - K
◦	Books - L
◦	The Last Tycoon - Leadership
◦	The Lion, the Witch and the Wardrobe - Ethics and Success
◦	Lord of the Flies - Leadership
◦	The Lord of the Rings - Success and Leadership
◦	Books - M - O
◦	Books - M
◦	The Mayor of Casterbridge - Leadership and Ethics
◦	Middlemarch - Happiness and Success
◦	Moby-Dick - Leadership
◦	Books - N
◦	Nineteen Eighty-Four - Success and Leadership
◦	Books - O
◦	Of Mice and Men - Success and Happiness
◦	Oliver Twist - Success and Ethics
◦	Books - P - R
◦	Books - P
◦	The Pearl - Happiness and Success
◦	The Pilgrim’s Progress - Religion and Ethics
◦	Pride and Prejudice - Love and Success
◦	Books - Q
◦	Books - R
◦	The Red Badge of Courage - Success and Ethics
◦	Roll of Thunder, Hear my Cry - Success and Ethics
◦	Books - S - U
◦	Books - S
◦	The Scarlet Letter - Happiness and Ethics
◦	Sense and Sensibility - Success and Influence
◦	Sons and Lovers - Family and Happiness
◦	Sophie’s World - Philosophy and Happiness
◦	Books - T
◦	To Kill a Mockingbird - Racism and Ethics
◦	Books - U
◦	Ulysses - Success, Happiness and Ethics
◦	Uncle Tom’s Cabin - Racism and Ethics
◦	Books - V - Z
◦	Books - V
◦	Books - W
◦	War and Peace - Leadership and Change
◦	Wuthering Heights - Love and Success
◦	Books - X
◦	Books - Y
◦	Books - Z

Shakespeare

◦	Shakespeare - A - C
◦	Shakespeare - A
◦	Shakespeare's Antony and Cleopatra - Success and Leadership
◦	Shakespeare - B
◦	Shakespeare - C
◦	Shakespeare's Julius Caesar - Leadership and Change
◦	Shakespeare's Corialanus - Leadership and Ethics
◦	Shakespeare - D - F
◦	Shakespeare - D
◦	Shakespeare - E
◦	Shakespeare - F
◦	Shakespeare - G - I
◦	Shakespeare - G
◦	Shakespeare - H
◦	Shakespeare's Hamlet - Success and Ethics
◦	Shakespeare's Henry IV Parts 1 and 2 - Leadership and Change
◦	Shakespeare's Henry V - Leadership and Ethics
◦	Shakespeare's Henry VIII - Leadership and Ethics
◦	Shakespeare - I
◦	Shakespeare - J - L
◦	Shakespeare - J
◦	Shakespeare - K
◦	Shakespeare's King Lear - Success and Ethics
◦	Shakespeare - L
◦	Shakespeare - M - O
◦	Shakespeare - M
◦	Shakespeare's Macbeth - Happiness and Success
◦	Shakespeare's Measure for Measure - Leadership and Ethics
◦	Shakespeare's The Merchant of Venice - Success and Ethics
◦	Shakespeare's A Midsummer Night’s Dream - Happiness and Ethics
◦	Shakespeare - N
◦	Shakespeare - O
◦	Shakespeare's Othello - Leadership and Ethics
◦	Shakespeare - P - R
◦	Shakespeare - P
◦	Shakespeare - Q
◦	Shakespeare - R
◦	Shakespeare's Romeo and Juliet - Love and Happiness
◦	Shakespeare - S - U
◦	Shakespeare - S
◦	Shakespeare - T
◦	Shakespeare's The Tempest - Managing Change
◦	Shakespeare's Timon of Athens - Money and Ethics
◦	Shakespeare's Twelfth Night - Happiness and Ethics
◦	Shakespeare - U
◦	Shakespeare - V - Z
◦	Shakespeare - V
◦	Shakespeare - W
◦	Shakespeare - X
◦	Shakespeare - Y
◦	Shakespeare - Z

Poetry

◦	Poetry - A - C
◦	Poetry - A
◦	Poetry - B
◦	Poetry - C
◦	Poetry - Change
◦	Poetry - Creativity and Innovation
◦	Poetry - D - F
◦	Poetry - D
◦	Poetry - Death
◦	Poetry - E
◦	Poetry - Empowerment and motivation
◦	Poetry - Ethics
◦	Poetry - F
◦	Poetry - Family and Friends
◦	Poetry - G - I
◦	Poetry - G
◦	Poetry - God and Religion
◦	Poetry - H
◦	Poetry - Happiness
◦	Poetry - The Holocaust and World War Two
◦	Poetry - I
◦	Poetry - Influencing people
◦	Poetry - J - L
◦	Poetry - J
◦	Poetry - K
◦	Poetry - L
◦	Poetry - Leadership
◦	Poetry - Learning and Wisdom
◦	Poetry - Love
◦	Poetry - M - O
◦	Poetry - M
◦	Poetry - N
◦	Poetry - Nature and the Environment
◦	Poetry - O
◦	Poetry - Objectives and Purpose
◦	Poetry - Old Age
◦	Poetry - P - R
◦	Poetry - P
◦	Poetry - Positive Thinking and Assertiveness
◦	Poetry - Q
◦	Poetry - R
◦	Poetry - S - U
◦	Poetry - S
◦	Poetry - Stress and Pain
◦	Poetry - Success
◦	Poetry - T
◦	Poetry - Time Management
◦	Poetry - U
◦	Poetry - V - Z
◦	Poetry - V
◦	Poetry - W
◦	Poetry - War
◦	Poetry - Work and Workers
◦	Poetry - Women and Men
◦	Poetry - X
◦	Poetry - Y
◦	Poetry - Z

Art

◦	Art - A - C
◦	Art - A
◦	Art - B
◦	Art - Business Success and Motivation
◦	Art - C
◦	Art - Change
◦	Art - Creativity, Innovation and Science
◦	Art - D - F
◦	Art - D
◦	Art - E
◦	Art - Ethics
◦	Art - F
◦	Art - Family and friends
◦	Art - G - I
◦	Art - G
◦	Art - God and religion
◦	Art - H
◦	Art - Happiness
◦	Art - The Holocaust
◦	Art - I
◦	Art - J - L
◦	Art - J
◦	Art - K
◦	Art - L
◦	Art - Leadership
◦	Art - Learning and Wisdom
◦	Art - Love
◦	Art - M - O
◦	Art - M
◦	Art - N
◦	Art - Nature and the Environment
◦	Art - O
◦	Art - P - R
◦	Art - P
◦	Art - Q
◦	Art - R
◦	Art - S - U
◦	Art - S
◦	Art - Stress and Pain
◦	Art - Success
◦	Art - T
◦	Art - U
◦	Art - V - Z
◦	Art - V
◦	Art - W
◦	Art - War
◦	Art - Work and Wealth
◦	Art - Workers and Unions
◦	Art - X
◦	Art - Y
◦	Art - Z

Films

◦	Films - A - C
◦	Films - A
◦	All Quiet on the Western Front (film) - War and Ethics
◦	All the President’s Men - Leadership and Ethics
◦	Apocalypse Now - War and Ethics
◦	Films - B
◦	The Battle of Algiers - Strategy and Terrorism
◦	Ben-Hur - Ethics and Leadership
◦	Billy Elliot - Success, Unions and Ethics
◦	The Birth of a Nation - Racism, Ethics and Leadership
◦	Blade Runner - Business Ethics and the Environment
◦	The Bridge on the River Kwai - Ethics and War
◦	Brief Encounter - Love and Ethics
◦	Films - C
◦	Casablanca - Ethics and Success
◦	Chariots of Fire - Success and Ethics
◦	Citizen Kane - Leadership and Ethics
◦	City Lights - Happiness and Success
◦	Films - D - F
◦	Films - D
◦	Dr. Strangelove - Leadership and Ethics
◦	Doctor Zhivago - Happiness and Ethics
◦	Films - E
◦	E.T. - Love and Ethics
◦	Films - F
◦	Films - G - I
◦	Films - G
◦	The Godfather - Leadership and Ethics
◦	Gone with the Wind - Success and Ethics
◦	The Graduate - Success and Ethics
◦	The Grapes of Wrath - Business Ethics and Corporate Social Responsibility
◦	Films - H
◦	High Noon - Leadership and Ethics
◦	How Green Was My Valley - Success, Ethics and Trade Unions
◦	Films - I
◦	It’s A Wonderful Life - Success and Ethics
◦	Films - J - L
◦	Films - J
◦	Films - K
◦	Films - L
◦	Love Story - Love and Ethics
◦	Films - M - O
◦	Films - M
◦	The Manchurian Candidate - Corporate Culture and Leadership
◦	Mr. Smith Goes to Washington - Success, Leadership and Ethics
◦	Modern Times - Management, Mass Production and Motivation
◦	Films - N
◦	Films - O
◦	On the Waterfront - Success, Ethics and Unions
◦	One Flew Over the Cuckoo’s Nest - Leadership and Change
◦	Films - P - R
◦	Films - P
◦	Paths of Glory - Leadership and Ethics
◦	Patton - Leadership and Communication
◦	Pretty Woman - Business Ethics and Happiness
◦	Films - Q
◦	Films - R
◦	Raging Bull - Success and Ethics
◦	Rocky - Success and Ethics
◦	Films - S - U
◦	Films - S
◦	Saving Private Ryan - Success, Leadership and Ethics
◦	Schindler’s List - Ethics and the Holocaust
◦	The Searchers - Love and Ethics
◦	Serpico - Business Ethics and Whistle-blowing
◦	Silkwood - Business Ethics and Whistle-blowing
◦	Films - T
◦	Thirteen Days - Leadership and Ethics
◦	To Kill a Mockingbird (film) - Ethics and Racism
◦	Twelve Angry Men - Ethics and Leadership
◦	Films - U
◦	Up in the Air - Success and Business Ethics
◦	Films - V - Z
◦	Films - V
◦	Films - W
◦	Wall Street - Success and Business Ethics
◦	The Wizard of Oz - Success and Happiness
◦	Films - X
◦	Films - Y
◦	Films - Z

Best Business Books

◦	Best Business Books - A - C
◦	Best Business Books - A
◦	Scott Adams, The Dilbert Principle (1996)
◦	Chris Argyris and Donald Schön, Organizational Learning II (1996)
◦	Best Business Books - B
◦	Chester Barnard, The Functions of the Executive (1938)
◦	Christopher Bartlett and Sumantra Ghoshal, The Individualized Corporation (1997)
◦	Warren Bennis and Burt Nanus, Leaders (1985)
◦	Richard Nelson Bolles, What Colour Is Your Parachute? (1970)
◦	Best Business Books - C
◦	Dale Carnegie, How to Win Friends and Influence People (1936)
◦	Clayton Christensen, The Innovator’s Dilemma (1997)
◦	Jim Collins, Good to Great (2001)
◦	Jim Collins and Jerry Porras, Built to Last (1994)
◦	Stephen Covey, Principle-Centred Leadership (1992)
◦	Stephen Covey, The Seven Habits of Highly Effective People (1989)
◦	Best Business Books - D - F
◦	Best Business Books - D
◦	Edward de Bono, Lateral Thinking (1970)
◦	Edward de Bono, Six Thinking Hats (1985)
◦	W. Edwards Deming, Out of the Crisis (1982)
◦	Peter Drucker, Management: Tasks, Responsibilities, Practices (1973)
◦	Peter Drucker, The Practice of Management (1954)
◦	Best Business Books - E
◦	Best Business Books - F
◦	Mary Parker Follett, Dynamic Administration (1941)
◦	Henry Ford, My Life and Work (1922)
◦	Thomas Friedman, Lexus and the Olive Tree (1999)
◦	Milton and Rose Friedman, Capitalism and Freedom (1962)
◦	Best Business Books - G - I
◦	Best Business Books - G
◦	Lou Gerstner, Who Says Elephants Can’t Dance (2002)
◦	Daniel Goleman, Emotional Intelligence (1996)
◦	Lynda Gratton, Living Strategy (2000)
◦	Best Business Books - H
◦	Gary Hamel and CK Prahalad, Competing for the Future (1996)
◦	Charles Handy, The Age of Unreason (1989)
◦	Charles Handy, The Empty Raincoat (1994)
◦	Charles Handy, The Gods of Management (1985)
◦	Best Business Books - I
◦	Best Business Books - J - L
◦	Best Business Books - J
◦	Best Business Books - K
◦	Daniel Kahneman, Thinking, Fast and Slow (2011)
◦	Rosabeth Moss Kanter, The Change Masters (1984)
◦	John Kay, Foundations of Corporate Success (1993)
◦	W. Chan Kim and Renée Mauborgne, Blue Ocean Strategy (2005)
◦	Best Business Books - L
◦	Theodore (Ted) Levitt, The Marketing Imagination (1983)
◦	Best Business Books - M - O
◦	Best Business Books - M
◦	Douglas McGregor, The Human Side of Enterprise (1960)
◦	Best Business Books - N
◦	Best Business Books - O
◦	Kenichi Ohmae, The Borderless World (1990)
◦	Best Business Books - P - R
◦	Best Business Books - P
◦	Richard Pascale, Managing on the Edge (1990)
◦	Tom Peters and Robert Waterman, In Search of Excellence (1982)
◦	Michael Porter, Competitive Advantage (1985)
◦	Michael Porter, The Competitive Advantage of Nations (1990)
◦	Best Business Books - Q
◦	Best Business Books - R
◦	Best Business Books - S - U
◦	Best Business Books - S
◦	Ernst Friedrich (Fritz) Schumacher, Small is Beautiful (1973)
◦	Best Business Books - T
◦	Nassim Nicholas Taleb, The Black Swan (2007)
◦	Alvin Toffler, Future Shock (1970)
◦	Alvin Toffler, The Third Wave (1980)
◦	Best Business Books - U
◦	Best Business Books - V - Z
◦	Best Business Books - V
◦	Best Business Books - W
◦	Thomas Watson Jnr, A Business and Its Beliefs (1963)
◦	Jack Welch, Straight from the Gut (2001)
◦	Best Business Books - X
◦	Best Business Books - Y
◦	Best Business Books - Z

Business Quotations

◦	Business Quotations - A - C
◦	Business Quotations - A
◦	Advertising Quotes
◦	Age Quotes
◦	America Quotes
◦	Assertiveness Quotes
◦	Business Quotations - B
◦	Business Ethics Quotes
◦	Business Success Quotes
◦	Business Quotations - C
◦	Careers and Ambition Quotes
◦	Change and Change Management Quotes
◦	Communication Quotes
◦	Competitive Advantage Quotes
◦	Core Competencies Quotes
◦	Corporate Culture Quotes
◦	Corporate Social Responsibility Quotes
◦	Corporate Strategy Quotes
◦	Creativity Quotes
◦	Customers Quotes
◦	Business Quotations - D - F
◦	Business Quotations - D
◦	Death and Bereavement Quotes
◦	Decision Making Quotes
◦	Design and Product Design Quotes
◦	Business Quotations - E
◦	Economics Quotes
◦	Education and Training Quotes
◦	Emotional Intelligence Quotes
◦	Empowerment and Freedom Quotes
◦	Ethics and Integrity Quotes
◦	Business Quotations - F
◦	Family and Children Quotes
◦	Fear and Anxiety Quotes
◦	Finance and Accounting Quotes
◦	Business Quotations - G - I
◦	Business Quotations - G
◦	Globalization Quotes
◦	God and Religion Quotes
◦	Business Quotations - H
◦	Happiness Quotes
◦	Health Quotes
◦	Human Resource Management Quotes
◦	Business Quotations - I
◦	Influencing People Quotes
◦	Innovation Quotes
◦	Internet and Computers Quotes
◦	Interviewing and Selection Quotes
◦	Business Quotations - J - L
◦	Business Quotations - J
◦	Business Quotations - K
◦	Knowledge Management Quotes
◦	Business Quotations - L
◦	Law and Justice Quotes
◦	Leadership Quotes
◦	Learning and Wisdom Quotes
◦	Learning Organization Quotes
◦	Love Quotes
◦	Business Quotations - M - O
◦	Business Quotations - M
◦	Management Quotes
◦	Market Research and Buyer Behaviour Quotes
◦	Marketing Quotes
◦	Marriage Quotes
◦	Money and Investment Quotes
◦	Motivation Quotes
◦	Business Quotations - N
◦	Nature and Climate Change Quotes
◦	Negotiating Quotes
◦	Business Quotations - O
◦	Objectives and Vision Quotes
◦	Business Quotations - P - R
◦	Business Quotations - P
◦	Past, Present and Future Quotes
◦	Peace of Mind Quotes
◦	Politics and Government Quotes
◦	Positive Thinking Quotes
◦	Pricing Quotes
◦	Product Quotes
◦	Production Quotes
◦	Public Speaking Quotes
◦	Business Quotations - Q
◦	Quality Quotes
◦	Business Quotations - R
◦	Reading and Writing Quotes
◦	Relationships and Friendship Quotes
◦	Business Quotations - S - U
◦	Business Quotations - S
◦	Science and Technology Quotes
◦	Selling Quotes
◦	Service Profit Chain Quotes
◦	Sex Quotes
◦	Society Quotes
◦	Sport Quotes
◦	Stress and Pain Quotes
◦	Structure and Bureaucracy Quotes
◦	Success Quotes
◦	Business Quotations - T
◦	Teams and Committees Quotes
◦	Time Management Quotes
◦	Business Quotations - U
◦	Business Quotations - V - Z
◦	Business Quotations - V
◦	Business Quotations - W
◦	War Quotes
◦	Women and Men Quotes
◦	Work and Leisure Quotes
◦	Workers and Unions Quotes
◦	Business Quotations - X
◦	Business Quotations - Y
◦	Business Quotations - Z

History Highlights

◦	History Highlights - A - C
◦	History Highlights - A
◦	The American Declaration of Independence - Success and Happiness
◦	Anne Frank, the Holocaust and Influencing People
◦	The Assassination of Julius Caesar - Success, Leadership and Ethics
◦	History Highlights - B
◦	The Battle of Agincourt, Henry V and Leadership
◦	The Battle of Britain - Leadership and Strategy
◦	The Battle of Gettysburg - Leadership and Strategy
◦	The Battle of Hastings - Leadership and Strategy
◦	The Battle of the Overpass - Unions and Management
◦	The Battle of the Somme - Leadership and Strategy
◦	The Battle of Trafalgar - Nelson, Leadership and Strategy
◦	The Battle of Waterloo - Leadership and Strategy
◦	The British Miners’ Strike (1984-5) - Unions and Management
◦	History Highlights - C
◦	Chinese Invention of Printing - Creativity and Innovation
◦	History Highlights - D - F
◦	History Highlights - D
◦	D-Day - Leadership and Strategy
◦	History Highlights - E
◦	Emily Davison’s Death at the English Derby - Suffragettes and Women's Rights
◦	The Enlightenment - Learning, Happiness and Success
◦	History Highlights - F
◦	History Highlights - G - I
◦	History Highlights - G
◦	History Highlights - H
◦	Henry VIII’s Divorce - Leadership and Ethics
◦	History Highlights - I
◦	The Industrial Revolution - Management and Unions
◦	History Highlights - J - L
◦	History Highlights - J
◦	History Highlights - K
◦	History Highlights - L
◦	History Highlights - M - O
◦	History Highlights - M
◦	The March on Washington - Empowerment and Civil Rights
◦	History Highlights - N
◦	9/11 - Leadership and Strategy
◦	History Highlights - O
◦	History Highlights - P - R
◦	History Highlights - P
◦	History Highlights - Q
◦	History Highlights - R
◦	The Reformation - Religion and Ethics
◦	The Renaissance - Learning and Creativity
◦	History Highlights - S - U
◦	History Highlights - S
◦	The Salem Witch Trials - Learning and Ethics
◦	The South Sea Bubble - Business Ethics
◦	History Highlights - T
◦	The Trial and Death of Socrates - Learning and Ethics
◦	History Highlights - U
◦	History Highlights - V - Z
◦	History Highlights - V
◦	History Highlights - W
◦	The Wall Street Crash - Business Ethics
◦	History Highlights - X
◦	History Highlights - Y
◦	History Highlights - Z

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