Product Quotes
Top 10 Product Quotes
No 1 (Best quote!)![Product Quotes Product Quotes](images/quotes-levitt.jpg)
People don’t buy things but buy solutions to problems.
- Theodore (Ted) Levitt, pictured right,
in The Marketing
Imagination (1983)
No 2![Product Quotes Product Quotes](images/quotes-kotler.jpg)
A difference is only worth establishing to the extent that it is important, distinctive, superior, communicable,
pre-emptive, affordable and profitable.
(talking about product differentiation)
- Philip Kotler, pictured right, in Marketing Management ,ninth
edition, 1997.
No 3![Product Quotes Product Quotes](images/quotes-dyson.jpg)
The product is the most important thing.
- James Dyson (1947- ), English
inventor of the bagless vacuum cleaner, pictured right.
No 4![Product Quotes Product Quotes](images/quotes-jobs.jpg)
Our belief was that, if we kept putting great products in front of customers, they would continue to open their
wallets
- Steve Jobs (1955-2011), pictured right,
Apple’s co-founder.
No 5![Product Quotes Product Quotes](images/quoteslow.jpg)
Between two products equal in price, function and quality, the better looking will out sell the other,
- Raymond Loewy (1893-1986) French-born
American industrial designer, pictured right.
![Product Quotes Product Quotes](images/quotes-peters-tom.jpg)
No 6
They give people pride in what they do. They make it possible to love the product
(talking about excellent companies)![Product Quotes Product Quotes](images/quotes-waterman.jpg)
- Thomas (Tom ) Peters, pictured right above, and
Robert Waterman, pictured right, in In Search of Excellence 1982
No 7![Product Quotes Product Quotes](images/quotes-lauder.jpg)
The product... will speak for itself, if it’s something of quality.
- Estée Lauder (1906-2004), cosmetics tycoon,
pictured right.
No 8![Product Quotes Product Quotes](images/quotes-schumacher.jpg)
Work, properly conducted in conditions of human dignity and freedom, blesses those who do it and equally their
products.
- Ernst Friedrich (Fritz) Schumacher, pictured right,
in Small is
Beautiful (1973)
No 9![Product Quotes Product Quotes](images/quotes-schultz-starbucks.jpg)
We’re not in the coffee business serving people, we’re in the people business serving coffee.
- Howard Schultz (1953- ), founder and boss of Starbucks, pictured right.
No 10![Product Quotes Product Quotes](images/quotes-cook-scott.jpg)
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
- Scott Cook (1952- ), founder of Intuit, the American software company, pictured right.
![Product Quotes Product Quotes](images/quotes-bezos.jpg)
Jeff Bezos (1964- ), pictured right, founder of Amazon,
also comments:
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things
well
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