Customers Quotes
Top 30 Customers Quotes
No 1 (Best quote!)
The customer is always right.
- Harry Gordon Selfridge (1856-1947), American founder of the famous London store,
pictured right.
César Ritz (1850–1918), Swiss hotel proprietor, pictured right, put it this way:
The customer is never wrong.
No 2
The consumer... is the king,
- Paul A. Samuelson (1915-2009), American economist, pictured right.
Sam Walton (1918-1992),
American founder of Wal-Mart stores,pictured right, agrees:
There is only one boss: the customer.
This contrasts with the American car manufacturer, Henry
Ford's, pictured right, product led philosophy:
Any customer can have a car painted any colour that he wants so long as it is black (in Ford's autobiography,
My Life and Work ,1922)
No 3
The customer is the foundation of a business and keeps it in existence.
- Peter Drucker, pictured right, The Practice of Management (1954)
In the same book Drucker also said:
It is the customer who determines what a business is.
No 4
People don’t buy things but buy solutions to problems,
- Theodore (Ted) Levitt, pictured right, The Marketing Imagination (1983)
David Packard (1912-96),
American co-founder of Hewlett-Packard (HP), pictured right, agrees:
We're not selling hardware; we're selling solutions to customer problems,
No 5
Long-term profit equals revenue from continuously happy customer relationships minus cost.
- Thomas (Tom ) Peters, pictured right, Thriving On Chaos
(1987)
No 6
Every company’s greatest assets are its customers, because without customers there is no company.
- Michael LeBoeuf, pictured right, American management writer.
No 7
Profit in business comes from repeat customers, customers that boast about your product or service, and that
bring friends with them.
- W. Edwards Deming, pictured right, in
Out of the Crisis (1982)
Elizabeth Arden (1884-1966), American
cosmetics tycoon (pictured right), agrees:
Repetition makes reputation and reputation makes customers
No 8
A customer...is not an interruption in our work. He is the purpose of it. He is not an outsider in our business.
He is part of it.
- Mahatma ( Mohandas)
Gandhi (1869-1948) Indian leader and philosopher, pictured right.
No 9
The main goal is not to complicate the already difficult life of the consumer.
- Raymond Loewy (1893-1986) French
American industrial designer, pictured right.
No 10
The real and effectual discipline which is exercised over a workman is that of his customers,
- Adam Smith, pictured right,The Wealth of
Nations (1776).
No11
Customers must find what they love
- Steve Jobs (1955- 2011), co-founder
of Apple, pictured
right.
No 12
The company can’t give job security only customers can.
- Jack Welch (1935- ),
American boss of General Electric 1981-2001, pictured right.
No 13
Don't deliver what you can't deliver and deliver everything you
promise.
- Richard Branson (1950- ), founder of the
British company, Virgin,, pictured right.
No 14
Showing a genuine interest in others not only wins friends for you but may develop in its customers a loyalty to
your company.
- Dale Carnegie, pictured right, in How to Win Friends and Influence
People (1936)
No 15
Respond to unreasonable customer requests.
- slogan of the American department store, Nordstrom.
No16
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them -
preferably in unexpected and helpful ways.
- Richard Branson (1950- ), founder of the
British company, Virgin,, pictured right.
No
17
Success depends on whether you've got the right brand, are selling what consumers want and at the right
price.
- Richard Reed (1973- ), co-founder of Innocent Drinks, pictured right.
No 18
We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every
important aspect of the customer experience a little bit better.
- Jeff Bezos (1964- ), founder of Amazon.com,
pictured right.
No 19
Room service? Send up a larger room.
- Groucho Marx (1890-1977), American comedian and film and TV star, pictured right.
No 20
If we stop thinking of the poor as victims or as a burden and recognizing them as resilient and creative
entrepreneurs and value-conscious consumers, a whole new world of opportunity can open up.
- C. K. Prahalad, in The Fortune at the Bottom of
the Pyramid (2004), pictured right.
No 21
We think of customers as people, not wallets.
- Meg Whitman (1957- ), pictured right, when she
was boss of eBay.
No 22
The new customer is a demanding dictator.
- Kjell Nordstrom, pictured right and
Jonas Ridderstrale, pictured right below,
Funky Business (2000)
No 23
I am a servant of the audience. And this is probably the reason the public understand and they give me love back
with applause.
- Luciano Pavarotti (1935-2007), pictured right, Italian opera singer (talking to the
British chat show host, Michael Parkinson).
No 24
We are not an airline with great customer service. We are a great customer organization that happens to be in
the airline business.
- Herb Kelleher (1931-), American boss of
Southwest Airlines 1982-2001,pictured right,
No 25
Never stop listening to customers and giving them what they want.
- Terry Leahy (1956-), chief executive of Tesco,
1997-2011,pictured right,
No 26
Thank goodness for the ignorance of your customers,
- Scott Adams, pictured right, The Dilbert Principle (1996)
No 27
If you’re not serving the customer, your job is to be serving someone who is.
- Jan Carlzon, boss of Scandinavian Airlines (1981-94), pictured right,
No 28
Companies that create the future do more than satisfy customers, they constantly amaze them.
- Gary Hamel, pictured right, and
CK Prahalad,, pictured right below, in
Competing for the
Future (1996)
No 29
Superior value stems from offering lower prices than competitors for equivalent benefits or providing unique
benefits that more than offset a higher price.
- Michael Porter, pictured right, in Competitive Advantage (1985)
No 30
Every business is built on friendship,
- J.C.
Penney (1875-1971), American co-founder (pictured right) of J. C. Penney department
stores.
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