wisdom to win

 Wisdom to Win
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Marcus BuckinghamMarcus Buckingham (1966- )


British-American expert on motivation and maximizing people’s potential (pictured right).



Key books


First, Break All the Rules (1999), written with Curt Coffman (pictured right below)

 Marcus Buckingham

Two research studies by the Gallup Organization discovered that the best managers:


1. Break the rules to:

  • challenge conventional wisdom.
  • find a better way of doing something.


2. Recruit the best talent

Hiring people with self-motivation and analytical/numerical/social skills.


3. Motivate people through giving them:

  • involvement in decision making and acting upon their opinions.
  • care, praise, trust and opportunities for learning and training.
  • adequate materials and equipment to do the job well.
  • the opportunity to do what they enjoy and do best every day (fully exploiting their strengths).
  • effective feedback.
  • tough love (being kind and sensitive but tough enough to make difficult decisions).


Key quotes on management

Select a person, set expectations, motivate the person and develop the person.

Conventional wisdom is comfortingly, seductively easy. The revolutionary wisdom of great managers isn’t


Now, Discover Your Strengths (2001), written with Donald Clifton (pictured right below)


The best organizations excel by:Marcus Buckingham

  • getting their employees to excel by exploiting their different strengths.
  • giving them jobs they’re best at.


Successful organizations reject two management fallacies:

  • Anyone can be taught to do any job.
  • Improvement requires minimizing weaknesses, not (as should be the case) developing strengths.


Key quote on success

To excel in your chosen field... You will need to become an expert at finding and describing and applying and practising and refining your strengths.



The One Thing You Need To Know (2005)


The “One Thing” you need to know about great managers is that they get the best results from the best people by

  • motivating them.
  • exploiting their unique strengths.


The “One Thing” to know about great leaders is that they inspire people through:

  • satisfaction of their needs.
  • clear communication of a common purpose.


Key quote on management

The great manager bets that he will prevail by magnifying, emphasizing and capitalizing on each employee’s uniqueness.


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