Marketing Quotes
Top 15 Marketing Quotes
No 1 (Best quote!)
The entire corporation must be viewed as a customer-creating and customer-satisfying organism,
- Theodore (Ted) Levitt, pictured right, in Marketing
Myopia (1960 Harvard Business Review article)
No 2
Marketing is too important to be left to the marketing department.
- David Packard
(1912-96),co-founder of Hewlett-Packard, pictured right
No 3
Marketing... is the whole business seen... from the customer’s point of view.
- Peter Drucker, pictured right, in The Practice of Management (1954)
No 4
Ultimately, marketing is the art of attracting and keeping profitable customers.
- Philip Kotler, pictured right, in Marketing Management (ninth
edition, 1997)
No 5
Selling... is not marketing.
- Theodore (Ted) Levitt, pictured right, in Marketing Myopia
(1960 Harvard Business Review article)
No 6
Companies lyrically proclaim their marketing orientation, but for most of them it exists only on the verbal
level.
- Theodore (Ted) Levitt ,pictured right, in Innovation in
Marketing (1962)
No 7
Marketing is where the customer is, and it is the customer who in the end decides the fate of a business,
- Theodore (Ted) Levitt, pictured right, in Innovation in
Marketing (1962)
No 8
Marketing should result in a customer who is ready to buy,
- Peter Drucker, pictured right, Management: Tasks, Responsibilities,
Practices (1973).
No 9
The aim of marketing is to make selling superfluous.
- Peter Drucker,pictured right, in Management: Tasks, Responsibilities,
Practices (1973)
No 10
You’re selling trust.
- Philip Kotler (1931-), pictured right, American marketing
professor.
No 11
Marketing is everything and everything is marketing.
- Regis McKenna, pictured right, in Relationship Marketing, 1991.
No 12
In this world there are only two tragedies in life. One is not getting what one wants. The other is getting
it.
- Oscar Wilde (1854-1900), Irish writer, pictured right.
No 13
We’re not screwing the customers. All we’re doing is holding them down while the salespeople screw them
(the marketing professional’s motto).
- Scott Adams, pictured right, in The Dilbert Principle (1996)
No 14
Modern man lives under the illusion that he knows what he wants, while he actually wants what he is supposed to
want.
- Erich Fromm (1900-80), German-born
American psychiatrist and philosopher, pictured right
No 15
The customer is the foundation of a business and keeps it in existence.
- Peter Drucker, pictured right, in The Practice of Management (1954)
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