Naomi Klein (1970- )
Canadian management writer and campaigner against globalization and big business (pictured right).
Key books
No Logo
(1999)
Global corporations (like McDonald’s and Coca-Cola) and their “global web” of logos and brands are harmful for
these reasons:
1. No Space
Local culture and education being taken over by global brands and marketing.
2. No Choice
Global brands reduce consumer choice through:
- market dominance (like Wal-Mart Stores).,
- acquisitions of (or mergers with) local firms.
- franchising (like Starbucks).
- legal protection of global brand names to stop people criticizing them.
3. No Jobs
Global corporations:
- are wealth creators not job creators, benefiting rich countries at the expense of poor
ones.
- transfer production to lower wage countries overseas.
- offer part-time/temporary low paid, unskilled, stressful work (McJobs).
People are suffering because of a “global web” of logos and brands (like Coca-Cola and Nike).
These three disadvantages of global corporations have led to...No
Logo
The book’s title represents a protest movement against global corporations (particularly those with strong brand
names).
This campaign promotes
- local cultures and the environment.
- the interests of ordinary people.
- people's right to govern themselves rather than being exploited by global corporations.
Key quote on globalization
We are indeed connected to one another through a web of brands.
This Changes Everything (2014)
The only way to beat climate change is a revolution
to overthrow capitalism and market economics .
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