Advertising Quotes
Top 10 Advertising Quotes
No 1 (Best
quote!)
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
- Akio Morita (1921-1999), co-founder of Sony
(pictured right)
Scott Adams (pictured right) in The Dilbert Principle (1996)
disagrees:
Good advertising can make people buy your product even if it sucks. That’s important because it takes the
pressure off you to make great products.
No 2
Many a small thing has been made large by the right kind of advertising.
- Mark Twain (1835-1910) American writer (pictured right)
No 3
The best advertising is done by satisfied customers
- Philip Kotler , American marketing professor (pictured
right)
J.C. Penney (1875-1971), the American co-founder of
J. C. Penney department stores (pictured right), agrees:
Courteous treatment will make a customer a walking advertisement.
No 4
The medium is the message.
- Marshall McLuhan (1911–80) Canadian communications
writer (pictured right)
No 5
Half the money I spend on advertising is wasted, and the trouble is I don't know which half.
- William Lever (1851–1925) English businessman (pictured right), founder of Lever
Brothers (Unilever from 1930)
No 6
Promise, large promise, is the soul of an advertisement.
- Samuel Johnson (1709–84) English writer, pictured right
So John Lahr (1941- ), American critic, pictured
right, says:
Society drives people crazy with lust and calls it advertising.
No 7
Go to work on an egg.
(advertising slogan for the British Egg Marketing Board)
- Fay Weldon (1931- ), English writer (pictured right).
The Indian-born British writer, Salman Rushdie (1947- ) ,pictured right, coined another great
slogan for cream cakes:
Naughty but nice
No 8
Advertising may be described as the science of arresting human intelligence long enough to get money from
it.
- Stephen Leacock (1869–1944), Canadian writer, pictured right.
No 9
The hidden persuaders (book title)
- Vance Packard (1914–97), Canadian writer, pictured
right.
No 10
Never write an advertisement which you wouldn’t want your family to read.
- David Ogilvy (pictured right), Confessions of an Advertising Man (1963).
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