Marketing and customer satisfaction

Marketing and customer satisfaction

Marketing is...

Winning and keeping customers by continually satisfying their needs and wants with the marketing mix (the 4 P’s):

1. Price

What customers are charged

(see pricing).

2. Place

Where the product is sold e.g. a store or the Internet

(see distribution and logistics).

3. Product

The product itself that must give customers benefits:

tangible (quality, looks and reliability) and

intangible (style, image and customer experience)

See product strategy.

4. Promotion

Ways to sell the product

(see advertising and promotion).

What's the link between marketing and business success?

Marketing (or customer satisfaction) is a philosophy for successfully running any organization (called the “marketing concept”)

This means that everyone in the organization must be totally dedicated to customer satisfaction.

The 8 Golden Rules of Marketing

Marketing and customer satisfaction

1. Put your customers first

(but remember you need great employees to deliver great service - see the service-profit chain)

2. Know your customers.

(see market research and market segmentation)

3. Make what you can sell

(not sell what you can make).

4. No customers mean no business

Marketing and customer satisfaction

5. The customer is always right

(even if they're wrong!)

6. Deliver what customers want now and in the future

(better and faster than competitors).

7. Loyal customers are very profitable

(research in America has shown that it costs at least five times more to win a new customer than keep a loyal one).

8. Exceed customers’ expectations

Delight customers by delivering more than they expect.

How to delight customers (SERVICE):

Marketing and customer satisfaction

Solutions

(providing unique solutions to customers)

Employees

(happy employees mean happy customers)

Remember the 4 P’s

(price, place, product and promotion).

Visionary leadership

(inspirational customer driven leaders).

Intimacy

(building long-term relationships with customers).

Creativity

(finding creative solutions to customers’ problems).

Empathy

(seeing the world from the customers’ point of view).

Here are these seven points in more detail:

Marketing and customer satisfaction

1. Solutions

An organization must provide unique solutions to customers’ problems i.e. a unique selling proposition (USP).

This involves:

product positioning (matching the product to customer requirements).

product differentiation (making it different and better than competitors).

How can an organization differentiate its product?

a) make sure your 7 S’s are driven by your customers’ wants

strategy and structure.

systems (how things are done).

staff and skills.

style (of management).

shared values (or corporate culture – see point 2).

Marketing and customer satisfaction

b) innovation

Improvements in technology, design, quality, image and packaging.

c) IT

Using computers to give as much information to employees as quickly as possible, so that they can make customer friendly decisions.

Marketing and customer satisfaction

d) look after the little things

Small improvements in service can have a big impact on customers.

e) speed

Be as fast as possible from receipt of order to delivery to the customer, eliminating unnecessary bureaucracy (e.g. meetings and reports).

f) long-term relationships with suppliers and distributors

(ensuring they give maximum value to customers).

Marketing and customer satisfaction

g) right price

Being aware of how sensitive customers are to changes in price.

h) brand loyalty

Using a brand’s good reputation to create customer loyalty.

2. Employees

Happy employees mean happy customers and higher profits (as explained by the service-profit chain).

So employees must be:

Marketing and customer satisfaction

a) motivated (extra effort) – through

– interesting work.

– pride in the organization (so business ethics and social responsibilities are important)

– rewards for customer satisfaction.

b) empowered

Having the skills, self-motivation and information to take responsibility for solving customers’ problems either:

individually or

in teams (ideally multi-functional teams to combine knowledge from different departments).

A survey by Britain’s Institute of Customer Service in 2005 showed that helpful, friendly staff (and product quality) were vital to customer satisfaction.

Marketing and customer satisfaction

3. Remember the 4 P’s

Price, place, product and promotion should be right for the customers you’re aiming at (your target market) - see above.

4. Visionary leadership

The organization’s chief executive must

communicate a vision of customer satisfaction to all employees.

encourage them to work as hard as possible to achieve it

(like the founder of Wal-Mart stores in America, Sam Walton, pictured right).

So the chief executive and every manager should:

Continually keep in touch with what customers want (e.g. by meeting them) and act upon their good advice.

Satisfy the needs of employees and empower them (see point 2).

Fire people who don’t want to satisfy customers wholeheartedly (or lots more people will lose their jobs, when customers buy from somebody else).

5. Intimacy

The best organizations create long-term, intimate (or close) relationships with their customers (called relationship marketing, or customer relationship management, CRM).

Value your customers because of

repeat purchases - use loyalty cards to encourage them.

potential customer lifetime value - for example, $100 a week will become many thousands!

word of mouth advertising - American research shows that customers will tell on average nine people about their satisfaction or dissatisfaction.

6. Creativity

Continual innovation is vital – customers must be constantly given more creative (and better) solutions to their problems.

7. Empathy

See the world from the customers’ point of view.

Use market research to find out who (and where) they are, and why they buy things (see market research , market segmentation and buyer behaviour).

But what customers want (e.g. Coke) may not be what they need (e.g. water), and they may be persuaded to buy things that are bad for them like cigarettes and fast food.

So it is society's responsibility to educate people to make the right choices.

Key quotes explained

Marketing and customer satisfaction

“The organization must learn to think of itself not as producing goods or services but as buying customers, as doing the things that will make people want to do business with it”

- Theodore Levitt , American marketing professor (pictured right)

So another American management writer, Peter Drucker, said “The aim of marketing is to make selling superfluous”.

The best way to do this is to sell customer solutions, says Levitt, because “People don’t buy things but buy solutions to problems”.

“You’re selling trust”

- Philip Kotler, American marketing professor (pictured right)

Business success depends on creating the best possible long-term relationships with customers, because of repeat purchases and word of mouth advertising.

Theodore Levitt said that company-customer relationships should be like a marriage!

“Marketing is the art of creating and satisfying customers at a profit”

- Philip Kotler (American marketing professor).

This emphasizes the importance in marketing of the 3 C’s: customers, creativity and cash (making money).

But customers are the most important, because without them the organization would not exist. Marketing and customer satisfaction

So the American economist, Paul Samuelson (pictured right) , said “The consumer...is the king”.

The founder of Wal-Mart stores in America, Sam Walton, also commented “There is only one boss: the customer”.

Best books

Peter Drucker (pictured right), The Practice of Management (1954)

The purpose of a business should be “to create a customer”. So it has only two functions: marketing and innovation.

Marketing (or customer satisfaction) isn’t just the responsibility of the marketing department but every employee must believe in and live by it.

So marketing is “the whole business seen from the customer’s point of view”.

(For more detail see The Practice of Management in the Business Books section).

Theodore Levitt, The Marketing Imagination (1983)

The best corporate strategy aims to create and satisfy customers through:

differentiation (with the creation of a product image).

imaginative creativity.

excellent long-term customer relationships.

(For more detail see The Marketing Imagination in the Business Books section).

Gary Hamel (pictured right) and C.K. Prahalad (pictured right below), Competing for the Future (1994)

An organization must satisfy unarticulated needs (they can’t express) as well as articulated ones. Marketing and customer satisfaction

It must create new markets and develop revolutionary new products (what Hamel and Prahalad call “expeditionary marketing”).

(For more detail see Competing for the Future in the Business Books section).

Michael LeBoeuf (pictured right) , How To Win Customers and Keep Them For Life (1989)

See customers' point of view and consistently provide them with:

good feelings.

solutions to their problems.

satisfaction of their unmet needs.

“A satisfied customer is the best business strategy of them all”, says LeBeouf.

Other tips on customer satisfaction are:

don't sell but let the product sell itself and believe in it (be credible).

select, train and reward great people to give great customer service and ask them how to improve it.

treat customers like lifetime partners.

Customer loyalty is vital because...

it costs six times more to attract new customers than keep them.

only 4% of dissatisfied customers complain, but they will tell eight to ten people.

small increases in customer loyalty lead to big increases in profit.

Regis McKenna (pictured right) , Relationship Marketing (1991)

“Marketing is everything and everything is marketing” i.e. customers must rule every organizational activity, because vital to business success are:

building relationships with customers.

responding to their needs (“adaptive marketing”)

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◦	Walter Reuther - Success, Work and Unions
◦	Robert the Bruce - Success and Leadership
◦	Jackie Robinson - Leadership, Success and Assertiveness
◦	Eleanor Roosevelt - Success and Leadership
◦	Heroes - S - U
◦	Heros - S
◦	Margaret Sanger - Feminism and Women
◦	Cicely Saunders - Success and Leadership
◦	Albert Schweitzer - Success and Ethics
◦	Robert Scott - Success and Leadership
◦	The Scottsboro Boys - Civil Rights and Influence
◦	Homer Simpson - Success and Influence
◦	Lucy Stone - Suffragettes and Leadership
◦	Heros - T
◦	Mother Teresa - Success, Religion and Ethics
◦	Emmett Till- Civil Rights and Influence
◦	Heros - U
◦	Heroes - V - Z
◦	Heros - V
◦	Heros - W
◦	William Wallace - Success and Leadership
◦	Booker T. Washington - Success and Leadership
◦	Oprah Winfrey - Success and Influence
◦	Mary Wollstonecraft - Success and Women's Rights
◦	Heros - X
◦	Heros - Y
◦	Muhammad Yunus - Corporate Social Responsibility and Business Ethics
◦	Heros - Z

Psychologists

◦	Psychologists - A - C
◦	Psychologists - A
◦	Alfred Adler - Psychology and Success
◦	Psychologists - B
◦	Albert Bandura - Psychology and Learning
◦	Aaron Beck – Psychology, Stress and Happiness
◦	Psychologists - C
◦	Psychologists - D - F
◦	Psychologists - D
◦	Psychologists - E
◦	Erik Erikson - Psychology and Childhood
◦	Psychologists - F
◦	Sigmund Freud - Psychoanalysis and Sex
◦	Erich Fromm - Psychology, Love and Life
◦	Psychologists - G - I
◦	Psychologists - G
◦	Psychologists - H
◦	Psychologists - I
◦	Psychologists - J - L
◦	Psychologists - J
◦	William James - Psychology, Ethics, and Success
◦	Carl Jung - Psychology and Personality
◦	Psychologists - K
◦	Daniel Kahneman- Decision Making and Happiness
◦	Psychologists - L
◦	Kurt Lewin - Psychology, Leadership and Change
◦	Psychologists - M - O
◦	Psychologists - M
◦	Abraham Maslow - Humanistic Psychology and Hierarchy of Needs
◦	Psychologists - N
◦	Psychologists - O
◦	Psychologists - P - R
◦	Psychologists - P
◦	Ivan Pavlov - Psychology and Learning
◦	Fritz Perls - Psychology and Gestalt Therapy
◦	Jean Piaget - Psychology and Learning
◦	Steven Pinker - Psychology and Learning
◦	Psychologists - Q
◦	Psychologists - R
◦	Carl Rogers - Psychology, Psychotherapy and Happiness
◦	Psychologists - S - U
◦	Psychologists - S
◦	M. Scott Peck - Psychology and Spiritual Growth
◦	Martin Seligman - Positive Psychology and Success
◦	Hans Selye - Psychology and Stress
◦	B-F-Skinner - Psychology, Learning and Motivation
◦	Psychologists - T
◦	Psychologists - U
◦	Psychologists - V - Z
◦	Psychologists - V
◦	Psychologists - W
◦	Psychologists - X
◦	Psychologists - Y
◦	Psychologists - Z

Scientists & Inventors

◦	Scientists and Inventors - A - C
◦	Scientists and Inventors - A
◦	Archimedes - Creativity and Science
◦	Scientists and Inventors - B
◦	Alexander Graham Bell - Creativity and Invention
◦	Tim Berners-Lee - Creativity and the Internet
◦	Isambard Kingdom Brunel - Creativity and Engineering
◦	Scientists and Inventors - C
◦	Francis Crick and James Watson - Creativity and Science
◦	Marie Curie - Creativity and Science
◦	Scientists and Inventors - D - F
◦	Scientists and Inventors - D
◦	Charles Darwin - Creativity and Science
◦	Richard Dawkins - Creativity and Science
◦	James Dyson - Creativity and Innovation
◦	Scientists and Inventors - E
◦	Thomas Edison - Creativity and Innovation
◦	Albert Einstein - Creativity and Science
◦	Scientists and Inventors - F
◦	Michael Faraday - Creativity and Science
◦	Scientists and Inventors - G - I
◦	Scientists and Inventors - G
◦	Galileo - Creativity and Science
◦	Scientists and Inventors - H
◦	Stephen Hawking - Creativity and Science
◦	Hippocrates - Medicine and Health
◦	Scientists and Inventors - I
◦	Scientists and Inventors - J - L
◦	Scientists and Inventors - J
◦	Scientists and Inventors - K
◦	Scientists and Inventors - L
◦	Antoine Lavoisier - Creativity and Science
◦	Scientists and Inventors - M - O
◦	Scientists and Inventors - M
◦	Scientists and Inventors - N
◦	Isaac Newton - Creativity and Science
◦	Scientists and Inventors - O
◦	Scientists and Inventors - P - R
◦	Scientists and Inventors - P
◦	Louis Pasteur - Creativity and Science
◦	Henri Poincaré - Change and Chaos
◦	Scientists and Inventors - Q
◦	Scientists and Inventors - R
◦	Scientists and Inventors - S - U
◦	Scientists and Inventors - S
◦	Scientists and Inventors - T
◦	Scientists and Inventors - U
◦	Scientists and Inventors - V - Z
◦	Scientists and Inventors - V
◦	Scientists and Inventors - W
◦	Orville and Wilbur Wright - Creativity and Innovation
◦	Scientists and Inventors - X
◦	Scientists and Inventors - Y
◦	Scientists and Inventors - Z

Writers, Artists & Designers

◦	Writers, Artists and Designers - A - C
◦	Writers, Artists and Designers - A
◦	Jane Austen - Creativity and Writing
◦	Writers, Artists and Designers - B
◦	Ludwig van Beethoven - Creativity and Music
◦	The Brontë sisters - Creativity and Writing
◦	Writers, Artists and Designers - C
◦	Terence Conran - Creativity and Design
◦	Writers, Artists and Designers - D - F
◦	Writers, Artists and Designers - D
◦	Charles Dickens - Creativity and Writing
◦	Writers, Artists and Designers - E
◦	Writers, Artists and Designers - F
◦	Writers, Artists and Designers - G - I
◦	Writers, Artists and Designers - G
◦	Writers, Artists and Designers - H
◦	Writers, Artists and Designers - I
◦	Writers, Artists and Designers - J - L
◦	Writers, Artists and Designers - J
◦	Elton John - Creativity and Music
◦	Writers, Artists and Designers - K
◦	Writers, Artists and Designers - L
◦	John Lennon and Paul McCartney - Creativity and Music
◦	Leonardo da Vinci - Creativity and Art
◦	Raymond Loewy - Creativity and Design
◦	Writers, Artists and Designers - M - O
◦	Writers, Artists and Designers - M
◦	Michelangelo - Creativity and Art
◦	Wolfgang Amadeus Mozart - Creativity and Music
◦	Writers, Artists and Designers - N
◦	Writers, Artists and Designers - O
◦	Writers, Artists and Designers - P - R
◦	Writers, Artists and Designers - P
◦	Nick Park - Creativity and Films
◦	Pablo Picasso - Creativity and Art
◦	Marcel Proust - Success and Happiness
◦	Writers, Artists and Designers - Q
◦	Writers, Artists and Designers - R
◦	Richard Rodgers and Oscar Hammerstein - Creativity and Music
◦	Richard Rogers - Creativity and Business Success
◦	J.K.Rowling - Creativity and Writing
◦	John Ruskin - Creativity and Art
◦	Writers, Artists and Designers - S - U
◦	Writers, Artists and Designers - S
◦	William Shakespeare - Creativity and Writing
◦	Steven Spielberg - Creativity and Films
◦	Writers, Artists and Designers - T
◦	Writers, Artists and Designers - U
◦	Writers, Artists and Designers - V - Z
◦	Writers, Artists and Designers - V
◦	Vincent van Gogh - Creativity and Art
◦	Writers, Artists and Designers - W
◦	William Wordsworth - Creativity and Writing
◦	Frank Lloyd Wright - Creativity and Architecture
◦	Writers, Artists and Designers - X
◦	Writers, Artists and Designers - Y
◦	Writers, Artists and Designers - Z

Company Case Studies

◦	Company Case Studies - A - C
◦	Company Case Studies - A
◦	Amazon.com - Employees, Unions and Customer Satisfaction
◦	Apple - Innovation, Design and Customer Satisfaction
◦	Company Case Studies - B
◦	BBC - Quality, Creativity and Customer Satisfaction
◦	BMW - Production, Quality and Innovation
◦	Company Case Studies - C
◦	The Co-operative Group - Business Ethics and Customer Satisfaction
◦	Company Case Studies - D - F
◦	Company Case Studies - D
◦	Company Case Studies - E
◦	Company Case Studies - F
◦	Company Case Studies - G - I
◦	Company Case Studies - G
◦	Company Case Studies - H
◦	Company Case Studies - I
◦	Company Case Studies - J - L
◦	Company Case Studies - J
◦	Company Case Studies - K
◦	Company Case Studies - L
◦	Company Case Studies - M - O
◦	Company Case Studies - M
◦	Manchester United - Cash, Costs and Customer Satisfaction
◦	McDonald’s - Globalization, Culture and Strategy
◦	Company Case Studies - N
◦	Company Case Studies - O
◦	Company Case Studies - P - R
◦	Company Case Studies - P
◦	Company Case Studies - Q
◦	Company Case Studies - R
◦	Company Case Studies - S - U
◦	Company Case Studies - S
◦	Company Case Studies - T
◦	Tesco - Business Success, Leadership and Motivation
◦	Company Case Studies - U
◦	Company Case Studies - V - Z
◦	Company Case Studies - V
◦	Company Case Studies - W
◦	Company Case Studies - X
◦	Company Case Studies - Y
◦	Company Case Studies - Z

Books

◦	Books - A - C
◦	Books - A
◦	The Adventures of Huckleberry Finn - Ethics and Racism
◦	Aesop’s Fables - Success and Ethics
◦	All Quiet on the Western Front - War and Leadership
◦	Animal Farm - Leadership and Change
◦	Anna Karenina - Ethics and Love
◦	Atlas Shrugged - Corporate Social Responsibility
◦	Books - B
◦	Bleak House - Life, Work and Ethics
◦	Brave New World - The Future of Life and Work
◦	Books - C
◦	Catch-22 - People and Management
◦	The Catcher in the Rye - Happiness and Ethics
◦	Crime and Punishment- Happiness and Ethics
◦	The Crucible - Ethics, Leadership and Success
◦	Books - D - F
◦	Books - D
◦	David Copperfield - Success and Ethics
◦	Death of a Salesman - Success and Happiness
◦	Books - E
◦	Emma - Success and Ethics
◦	Books - F
◦	The Fountainhead and Success
◦	Books - G - I
◦	Books - G
◦	The Grapes of Wrath - Corporate Social Responsibility
◦	Great Expectations - Success, Happiness and Ethics
◦	The Great Gatsby - Happiness and Success
◦	Books - H
◦	Hard Times - Business Ethics and Happiness
◦	Harry Potter and the Philosopher’s Stone - Success and Ethics
◦	Books - I
◦	Books - J - L
◦	Books - J
◦	Jane Eyre - Women, Ethics and Success
◦	Books - K
◦	Books - L
◦	The Last Tycoon - Leadership
◦	The Lion, the Witch and the Wardrobe - Ethics and Success
◦	Lord of the Flies - Leadership
◦	The Lord of the Rings - Success and Leadership
◦	Books - M - O
◦	Books - M
◦	The Mayor of Casterbridge - Leadership and Ethics
◦	Middlemarch - Happiness and Success
◦	Moby-Dick - Leadership
◦	Books - N
◦	Nineteen Eighty-Four - Success and Leadership
◦	Books - O
◦	Of Mice and Men - Success and Happiness
◦	Oliver Twist - Success and Ethics
◦	Books - P - R
◦	Books - P
◦	The Pearl - Happiness and Success
◦	The Pilgrim’s Progress - Religion and Ethics
◦	Pride and Prejudice - Love and Success
◦	Books - Q
◦	Books - R
◦	The Red Badge of Courage - Success and Ethics
◦	Roll of Thunder, Hear my Cry - Success and Ethics
◦	Books - S - U
◦	Books - S
◦	The Scarlet Letter - Happiness and Ethics
◦	Sense and Sensibility - Success and Influence
◦	Sons and Lovers - Family and Happiness
◦	Sophie’s World - Philosophy and Happiness
◦	Books - T
◦	To Kill a Mockingbird - Racism and Ethics
◦	Books - U
◦	Ulysses - Success, Happiness and Ethics
◦	Uncle Tom’s Cabin - Racism and Ethics
◦	Books - V - Z
◦	Books - V
◦	Books - W
◦	War and Peace - Leadership and Change
◦	Wuthering Heights - Love and Success
◦	Books - X
◦	Books - Y
◦	Books - Z

Shakespeare

◦	Shakespeare - A - C
◦	Shakespeare - A
◦	Shakespeare's Antony and Cleopatra - Success and Leadership
◦	Shakespeare - B
◦	Shakespeare - C
◦	Shakespeare's Julius Caesar - Leadership and Change
◦	Shakespeare's Corialanus - Leadership and Ethics
◦	Shakespeare - D - F
◦	Shakespeare - D
◦	Shakespeare - E
◦	Shakespeare - F
◦	Shakespeare - G - I
◦	Shakespeare - G
◦	Shakespeare - H
◦	Shakespeare's Hamlet - Success and Ethics
◦	Shakespeare's Henry IV Parts 1 and 2 - Leadership and Change
◦	Shakespeare's Henry V - Leadership and Ethics
◦	Shakespeare's Henry VIII - Leadership and Ethics
◦	Shakespeare - I
◦	Shakespeare - J - L
◦	Shakespeare - J
◦	Shakespeare - K
◦	Shakespeare's King Lear - Success and Ethics
◦	Shakespeare - L
◦	Shakespeare - M - O
◦	Shakespeare - M
◦	Shakespeare's Macbeth - Happiness and Success
◦	Shakespeare's Measure for Measure - Leadership and Ethics
◦	Shakespeare's The Merchant of Venice - Success and Ethics
◦	Shakespeare's A Midsummer Night’s Dream - Happiness and Ethics
◦	Shakespeare - N
◦	Shakespeare - O
◦	Shakespeare's Othello - Leadership and Ethics
◦	Shakespeare - P - R
◦	Shakespeare - P
◦	Shakespeare - Q
◦	Shakespeare - R
◦	Shakespeare's Romeo and Juliet - Love and Happiness
◦	Shakespeare - S - U
◦	Shakespeare - S
◦	Shakespeare - T
◦	Shakespeare's The Tempest - Managing Change
◦	Shakespeare's Timon of Athens - Money and Ethics
◦	Shakespeare's Twelfth Night - Happiness and Ethics
◦	Shakespeare - U
◦	Shakespeare - V - Z
◦	Shakespeare - V
◦	Shakespeare - W
◦	Shakespeare - X
◦	Shakespeare - Y
◦	Shakespeare - Z

Poetry

◦	Poetry - A - C
◦	Poetry - A
◦	Poetry - B
◦	Poetry - C
◦	Poetry - Change
◦	Poetry - Creativity and Innovation
◦	Poetry - D - F
◦	Poetry - D
◦	Poetry - Death
◦	Poetry - E
◦	Poetry - Empowerment and motivation
◦	Poetry - Ethics
◦	Poetry - F
◦	Poetry - Family and Friends
◦	Poetry - G - I
◦	Poetry - G
◦	Poetry - God and Religion
◦	Poetry - H
◦	Poetry - Happiness
◦	Poetry - The Holocaust and World War Two
◦	Poetry - I
◦	Poetry - Influencing people
◦	Poetry - J - L
◦	Poetry - J
◦	Poetry - K
◦	Poetry - L
◦	Poetry - Leadership
◦	Poetry - Learning and Wisdom
◦	Poetry - Love
◦	Poetry - M - O
◦	Poetry - M
◦	Poetry - N
◦	Poetry - Nature and the Environment
◦	Poetry - O
◦	Poetry - Objectives and Purpose
◦	Poetry - Old Age
◦	Poetry - P - R
◦	Poetry - P
◦	Poetry - Positive Thinking and Assertiveness
◦	Poetry - Q
◦	Poetry - R
◦	Poetry - S - U
◦	Poetry - S
◦	Poetry - Stress and Pain
◦	Poetry - Success
◦	Poetry - T
◦	Poetry - Time Management
◦	Poetry - U
◦	Poetry - V - Z
◦	Poetry - V
◦	Poetry - W
◦	Poetry - War
◦	Poetry - Work and Workers
◦	Poetry - Women and Men
◦	Poetry - X
◦	Poetry - Y
◦	Poetry - Z

Art

◦	Art - A - C
◦	Art - A
◦	Art - B
◦	Art - Business Success and Motivation
◦	Art - C
◦	Art - Change
◦	Art - Creativity, Innovation and Science
◦	Art - D - F
◦	Art - D
◦	Art - E
◦	Art - Ethics
◦	Art - F
◦	Art - Family and friends
◦	Art - G - I
◦	Art - G
◦	Art - God and religion
◦	Art - H
◦	Art - Happiness
◦	Art - The Holocaust
◦	Art - I
◦	Art - J - L
◦	Art - J
◦	Art - K
◦	Art - L
◦	Art - Leadership
◦	Art - Learning and Wisdom
◦	Art - Love
◦	Art - M - O
◦	Art - M
◦	Art - N
◦	Art - Nature and the Environment
◦	Art - O
◦	Art - P - R
◦	Art - P
◦	Art - Q
◦	Art - R
◦	Art - S - U
◦	Art - S
◦	Art - Stress and Pain
◦	Art - Success
◦	Art - T
◦	Art - U
◦	Art - V - Z
◦	Art - V
◦	Art - W
◦	Art - War
◦	Art - Work and Wealth
◦	Art - Workers and Unions
◦	Art - X
◦	Art - Y
◦	Art - Z

Films

◦	Films - A - C
◦	Films - A
◦	All Quiet on the Western Front (film) - War and Ethics
◦	All the President’s Men - Leadership and Ethics
◦	Apocalypse Now - War and Ethics
◦	Films - B
◦	The Battle of Algiers - Strategy and Terrorism
◦	Ben-Hur - Ethics and Leadership
◦	Billy Elliot - Success, Unions and Ethics
◦	The Birth of a Nation - Racism, Ethics and Leadership
◦	Blade Runner - Business Ethics and the Environment
◦	The Bridge on the River Kwai - Ethics and War
◦	Brief Encounter - Love and Ethics
◦	Films - C
◦	Casablanca - Ethics and Success
◦	Chariots of Fire - Success and Ethics
◦	Citizen Kane - Leadership and Ethics
◦	City Lights - Happiness and Success
◦	Films - D - F
◦	Films - D
◦	Dr. Strangelove - Leadership and Ethics
◦	Doctor Zhivago - Happiness and Ethics
◦	Films - E
◦	E.T. - Love and Ethics
◦	Films - F
◦	Films - G - I
◦	Films - G
◦	The Godfather - Leadership and Ethics
◦	Gone with the Wind - Success and Ethics
◦	The Graduate - Success and Ethics
◦	The Grapes of Wrath - Business Ethics and Corporate Social Responsibility
◦	Films - H
◦	High Noon - Leadership and Ethics
◦	How Green Was My Valley - Success, Ethics and Trade Unions
◦	Films - I
◦	It’s A Wonderful Life - Success and Ethics
◦	Films - J - L
◦	Films - J
◦	Films - K
◦	Films - L
◦	Love Story - Love and Ethics
◦	Films - M - O
◦	Films - M
◦	The Manchurian Candidate - Corporate Culture and Leadership
◦	Mr. Smith Goes to Washington - Success, Leadership and Ethics
◦	Modern Times - Management, Mass Production and Motivation
◦	Films - N
◦	Films - O
◦	On the Waterfront - Success, Ethics and Unions
◦	One Flew Over the Cuckoo’s Nest - Leadership and Change
◦	Films - P - R
◦	Films - P
◦	Paths of Glory - Leadership and Ethics
◦	Patton - Leadership and Communication
◦	Pretty Woman - Business Ethics and Happiness
◦	Films - Q
◦	Films - R
◦	Raging Bull - Success and Ethics
◦	Rocky - Success and Ethics
◦	Films - S - U
◦	Films - S
◦	Saving Private Ryan - Success, Leadership and Ethics
◦	Schindler’s List - Ethics and the Holocaust
◦	The Searchers - Love and Ethics
◦	Serpico - Business Ethics and Whistle-blowing
◦	Silkwood - Business Ethics and Whistle-blowing
◦	Films - T
◦	Thirteen Days - Leadership and Ethics
◦	To Kill a Mockingbird (film) - Ethics and Racism
◦	Twelve Angry Men - Ethics and Leadership
◦	Films - U
◦	Up in the Air - Success and Business Ethics
◦	Films - V - Z
◦	Films - V
◦	Films - W
◦	Wall Street - Success and Business Ethics
◦	The Wizard of Oz - Success and Happiness
◦	Films - X
◦	Films - Y
◦	Films - Z

Best Business Books

◦	Best Business Books - A - C
◦	Best Business Books - A
◦	Scott Adams, The Dilbert Principle (1996)
◦	Chris Argyris and Donald Schön, Organizational Learning II (1996)
◦	Best Business Books - B
◦	Chester Barnard, The Functions of the Executive (1938)
◦	Christopher Bartlett and Sumantra Ghoshal, The Individualized Corporation (1997)
◦	Warren Bennis and Burt Nanus, Leaders (1985)
◦	Richard Nelson Bolles, What Colour Is Your Parachute? (1970)
◦	Best Business Books - C
◦	Dale Carnegie, How to Win Friends and Influence People (1936)
◦	Clayton Christensen, The Innovator’s Dilemma (1997)
◦	Jim Collins, Good to Great (2001)
◦	Jim Collins and Jerry Porras, Built to Last (1994)
◦	Stephen Covey, Principle-Centred Leadership (1992)
◦	Stephen Covey, The Seven Habits of Highly Effective People (1989)
◦	Best Business Books - D - F
◦	Best Business Books - D
◦	Edward de Bono, Lateral Thinking (1970)
◦	Edward de Bono, Six Thinking Hats (1985)
◦	W. Edwards Deming, Out of the Crisis (1982)
◦	Peter Drucker, Management: Tasks, Responsibilities, Practices (1973)
◦	Peter Drucker, The Practice of Management (1954)
◦	Best Business Books - E
◦	Best Business Books - F
◦	Mary Parker Follett, Dynamic Administration (1941)
◦	Henry Ford, My Life and Work (1922)
◦	Thomas Friedman, Lexus and the Olive Tree (1999)
◦	Milton and Rose Friedman, Capitalism and Freedom (1962)
◦	Best Business Books - G - I
◦	Best Business Books - G
◦	Lou Gerstner, Who Says Elephants Can’t Dance (2002)
◦	Daniel Goleman, Emotional Intelligence (1996)
◦	Lynda Gratton, Living Strategy (2000)
◦	Best Business Books - H
◦	Gary Hamel and CK Prahalad, Competing for the Future (1996)
◦	Charles Handy, The Age of Unreason (1989)
◦	Charles Handy, The Empty Raincoat (1994)
◦	Charles Handy, The Gods of Management (1985)
◦	Best Business Books - I
◦	Best Business Books - J - L
◦	Best Business Books - J
◦	Best Business Books - K
◦	Daniel Kahneman, Thinking, Fast and Slow (2011)
◦	Rosabeth Moss Kanter, The Change Masters (1984)
◦	John Kay, Foundations of Corporate Success (1993)
◦	W. Chan Kim and Renée Mauborgne, Blue Ocean Strategy (2005)
◦	Best Business Books - L
◦	Theodore (Ted) Levitt, The Marketing Imagination (1983)
◦	Best Business Books - M - O
◦	Best Business Books - M
◦	Douglas McGregor, The Human Side of Enterprise (1960)
◦	Best Business Books - N
◦	Best Business Books - O
◦	Kenichi Ohmae, The Borderless World (1990)
◦	Best Business Books - P - R
◦	Best Business Books - P
◦	Richard Pascale, Managing on the Edge (1990)
◦	Tom Peters and Robert Waterman, In Search of Excellence (1982)
◦	Michael Porter, Competitive Advantage (1985)
◦	Michael Porter, The Competitive Advantage of Nations (1990)
◦	Best Business Books - Q
◦	Best Business Books - R
◦	Best Business Books - S - U
◦	Best Business Books - S
◦	Ernst Friedrich (Fritz) Schumacher, Small is Beautiful (1973)
◦	Best Business Books - T
◦	Nassim Nicholas Taleb, The Black Swan (2007)
◦	Alvin Toffler, Future Shock (1970)
◦	Alvin Toffler, The Third Wave (1980)
◦	Best Business Books - U
◦	Best Business Books - V - Z
◦	Best Business Books - V
◦	Best Business Books - W
◦	Thomas Watson Jnr, A Business and Its Beliefs (1963)
◦	Jack Welch, Straight from the Gut (2001)
◦	Best Business Books - X
◦	Best Business Books - Y
◦	Best Business Books - Z

Business Quotations

◦	Business Quotations - A - C
◦	Business Quotations - A
◦	Advertising Quotes
◦	Age Quotes
◦	America Quotes
◦	Assertiveness Quotes
◦	Business Quotations - B
◦	Business Ethics Quotes
◦	Business Success Quotes
◦	Business Quotations - C
◦	Careers and Ambition Quotes
◦	Change and Change Management Quotes
◦	Communication Quotes
◦	Competitive Advantage Quotes
◦	Core Competencies Quotes
◦	Corporate Culture Quotes
◦	Corporate Social Responsibility Quotes
◦	Corporate Strategy Quotes
◦	Creativity Quotes
◦	Customers Quotes
◦	Business Quotations - D - F
◦	Business Quotations - D
◦	Death and Bereavement Quotes
◦	Decision Making Quotes
◦	Design and Product Design Quotes
◦	Business Quotations - E
◦	Economics Quotes
◦	Education and Training Quotes
◦	Emotional Intelligence Quotes
◦	Empowerment and Freedom Quotes
◦	Ethics and Integrity Quotes
◦	Business Quotations - F
◦	Family and Children Quotes
◦	Fear and Anxiety Quotes
◦	Finance and Accounting Quotes
◦	Business Quotations - G - I
◦	Business Quotations - G
◦	Globalization Quotes
◦	God and Religion Quotes
◦	Business Quotations - H
◦	Happiness Quotes
◦	Health Quotes
◦	Human Resource Management Quotes
◦	Business Quotations - I
◦	Influencing People Quotes
◦	Innovation Quotes
◦	Internet and Computers Quotes
◦	Interviewing and Selection Quotes
◦	Business Quotations - J - L
◦	Business Quotations - J
◦	Business Quotations - K
◦	Knowledge Management Quotes
◦	Business Quotations - L
◦	Law and Justice Quotes
◦	Leadership Quotes
◦	Learning and Wisdom Quotes
◦	Learning Organization Quotes
◦	Love Quotes
◦	Business Quotations - M - O
◦	Business Quotations - M
◦	Management Quotes
◦	Market Research and Buyer Behaviour Quotes
◦	Marketing Quotes
◦	Marriage Quotes
◦	Money and Investment Quotes
◦	Motivation Quotes
◦	Business Quotations - N
◦	Nature and Climate Change Quotes
◦	Negotiating Quotes
◦	Business Quotations - O
◦	Objectives and Vision Quotes
◦	Business Quotations - P - R
◦	Business Quotations - P
◦	Past, Present and Future Quotes
◦	Peace of Mind Quotes
◦	Politics and Government Quotes
◦	Positive Thinking Quotes
◦	Pricing Quotes
◦	Product Quotes
◦	Production Quotes
◦	Public Speaking Quotes
◦	Business Quotations - Q
◦	Quality Quotes
◦	Business Quotations - R
◦	Reading and Writing Quotes
◦	Relationships and Friendship Quotes
◦	Business Quotations - S - U
◦	Business Quotations - S
◦	Science and Technology Quotes
◦	Selling Quotes
◦	Service Profit Chain Quotes
◦	Sex Quotes
◦	Society Quotes
◦	Sport Quotes
◦	Stress and Pain Quotes
◦	Structure and Bureaucracy Quotes
◦	Success Quotes
◦	Business Quotations - T
◦	Teams and Committees Quotes
◦	Time Management Quotes
◦	Business Quotations - U
◦	Business Quotations - V - Z
◦	Business Quotations - V
◦	Business Quotations - W
◦	War Quotes
◦	Women and Men Quotes
◦	Work and Leisure Quotes
◦	Workers and Unions Quotes
◦	Business Quotations - X
◦	Business Quotations - Y
◦	Business Quotations - Z

History Highlights

◦	History Highlights - A - C
◦	History Highlights - A
◦	The American Declaration of Independence - Success and Happiness
◦	Anne Frank, the Holocaust and Influencing People
◦	The Assassination of Julius Caesar - Success, Leadership and Ethics
◦	History Highlights - B
◦	The Battle of Agincourt, Henry V and Leadership
◦	The Battle of Britain - Leadership and Strategy
◦	The Battle of Gettysburg - Leadership and Strategy
◦	The Battle of Hastings - Leadership and Strategy
◦	The Battle of the Overpass - Unions and Management
◦	The Battle of the Somme - Leadership and Strategy
◦	The Battle of Trafalgar - Nelson, Leadership and Strategy
◦	The Battle of Waterloo - Leadership and Strategy
◦	The British Miners’ Strike (1984-5) - Unions and Management
◦	History Highlights - C
◦	Chinese Invention of Printing - Creativity and Innovation
◦	History Highlights - D - F
◦	History Highlights - D
◦	D-Day - Leadership and Strategy
◦	History Highlights - E
◦	Emily Davison’s Death at the English Derby - Suffragettes and Women's Rights
◦	The Enlightenment - Learning, Happiness and Success
◦	History Highlights - F
◦	History Highlights - G - I
◦	History Highlights - G
◦	History Highlights - H
◦	Henry VIII’s Divorce - Leadership and Ethics
◦	History Highlights - I
◦	The Industrial Revolution - Management and Unions
◦	History Highlights - J - L
◦	History Highlights - J
◦	History Highlights - K
◦	History Highlights - L
◦	History Highlights - M - O
◦	History Highlights - M
◦	The March on Washington - Empowerment and Civil Rights
◦	History Highlights - N
◦	9/11 - Leadership and Strategy
◦	History Highlights - O
◦	History Highlights - P - R
◦	History Highlights - P
◦	History Highlights - Q
◦	History Highlights - R
◦	The Reformation - Religion and Ethics
◦	The Renaissance - Learning and Creativity
◦	History Highlights - S - U
◦	History Highlights - S
◦	The Salem Witch Trials - Learning and Ethics
◦	The South Sea Bubble - Business Ethics
◦	History Highlights - T
◦	The Trial and Death of Socrates - Learning and Ethics
◦	History Highlights - U
◦	History Highlights - V - Z
◦	History Highlights - V
◦	History Highlights - W
◦	The Wall Street Crash - Business Ethics
◦	History Highlights - X
◦	History Highlights - Y
◦	History Highlights - Z

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