Ikujiro Nonaka (1935- ) and Hirotaka Takeuchi (1946- )
Japanese Nonaka (pictured right) and Takeuchi (pictured right below) are professors and experts in knowledge
creation.
Key book
The Knowledge Creating Company
(1995)
The best companies create knowledge for continuous innovation by:
1. Intention
Inspiring every employee with the organization’s customer driven:
2. Autonomy
Giving employees control over decision making in small, multi-functional groups.
3. Redundancy
Encouraging collaboration and competition between different product
development teams.
4. Requisite variety
Encouraging new ideas by giving employees:
- experience of different organizational functions (e.g. marketing and production).
5. Fluctuation and creative chaos
Changing how people think by constantly challenging existing attitudes, assumptions and
knowledge.
Key quotes on knowledge
management
Creating new knowledge starts with the individual.
Knowledge has become the resource.
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