wisdom to win

 Wisdom to Win
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Ikujiro Nonaka (1935- ) and Hirotaka Takeuchi (1946- )Ikujiro Nonaka and Hirotaka Takeuchi


Japanese Nonaka (pictured right) and Takeuchi (pictured right below) are professors and experts in knowledge creation.



Key book

Ikujiro Nonaka and Hirotaka Takeuchi


The Knowledge Creating Company (1995)


The best companies create knowledge for continuous innovation by:


1. Intention

Inspiring every employee with the organization’s customer driven:

  • values.
  • visionary purpose.


2. Autonomy

Giving employees control over decision making in small, multi-functional groups.


3. Redundancy

Encouraging collaboration and competition between different product development teams.


4. Requisite variety

Encouraging new ideas by giving employees:

  • new knowledge.
  • experience of different organizational functions (e.g. marketing and production).


5. Fluctuation and creative chaos

Changing how people think by constantly challenging existing attitudes, assumptions and knowledge.


Key quotes on knowledge management

Creating new knowledge starts with the individual.

Knowledge has become the resource.

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