Pricing Quotes
Top 10 Pricing Quotes
No 1 (Best quote!)
Price is what you pay. Value is what you get.
- Warren Buffett (1930-),
American share investor, pictured right.
Roy H. Williams (1954- ), pictured right, the American management writer, says something
similar:
The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and
the price on the tag.
No 2
Where quality is the thing sought after, the thing of supreme quality is cheap, whatever be the price one has to
pay for it.
- William James (1842-1910),
American psychologist and philosopher, pictured right.
The American artist, James Whistler (1834-1903), pictured right, says something similar:
Poor lawyers, like poor paintings, are dear at any price
Thomas (Tom) Paine (1737-1809),
pictured right, the English philosopher, also comments:
What we obtain too cheap, we esteem too lightly,
No 3
Never will we sacrifice quality for an unreasonably low price.
- J.C. Penney (1875-1971),
pictured right, co-founder of the American department store, J.C. Penney.
No 4
Customers will not pay literally a penny more than the true value of the product.
- Ron Johnson, chief executive of the American department store, J.C. Penney, pictured
right.
No 5
Never knowingly undersold.
(motto of the British department store chain, the John Lewis Partnership)
- John Spedan Lewis (1885–1963), pictured right, ex-boss of the John Lewis Partnership.
No 6
Pile it high, sell it cheap.
- Jack Cohen (1898–1979), founder of the British supermarket, Tesco, pictured right.
No 7
Margin is king.
-Alan Sugar (1947- ), British
businessman and presenter of Britain’s The Apprentice, pictured right.
No 8
I know the price of lettuce. You need to understand price and value. You buy the best lettuce you can at the
best price you can.
- Alice Walton (1949- ), pictured right, the daughter of the founder of Wal Mart stores,
Sam Walton.
No 9
The real price of everything...is the toil and trouble of acquiring it.
(from the 1776 book The Wealth of Nations)
- Adam Smith ,(1723-90), pictured
right, Scottish philosopher.
No 10
What we’re focusing on is the same thing we’ve always focused on: making the world’s best products…. Price is
rarely the most important thing.
- Tim Cook (1960- ), Apple’s chief executive, pictured right.
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