Creator of the term “total quality control”, discussed further by the Japanese professor,
Kaoru Ishikawa (pictured right below)
Total Quality Control
Total quality control is a co-ordinated, organization-wide quality effort to achieve total customer
satisfaction through product reliability, serviceability , safety and attractiveness.
(see below in key quotes for Feigenbaum’s full definition).
So you must believe that quality is:
Every employee must:
get it right first time.
be dedicated to continuous quality improvement.
Quality is a belief that must be shared by everybody.
Employees must take responsibility for quality.
As much as 40% of a factory’s production capacity can be wasted by mistakes caused by not getting it right first
This potential extra capacity is “hidden plant”.
5. Customer driven
Quality is what the customer says it is.
Everything that the organization does must be seen from the customer’s point of view.
Quality requires effective co-operation between employees in different functions like
production and marketing.
Creative solutions must be found to quality problems.
Total quality control isn’t a temporary, quick fix solution.
Suppliers and customers must be involved.
Total quality control needs knowledgeable and inspiring managers to put it into
Quality increases productivity by reducing defects and so increasing saleable
Total quality control will lead to improved product design.
Key quotes on quality (from the revised
Quality is what the customer - not the company - says it is.
Total quality control is an effective system for integrating the quality development, quality maintenance,
and quality improvement efforts of the various groups in an organization so as to enable marketing, engineering,
production and service at the most economical levels which allow full customer satisfaction.
It is quality as well as price that sells today and quality that brings customers back for the second, third and