How Branson (pictured right) turned Virgin into a global success through a business plan based upon customer
satisfaction, constant innovation, employee commitment, cost control and Branson’s charismatic leadership.
Judi Bevan, The Rise and Fall of Marks and Spencer...and How It Rose Again
The story of the successes and failures of the British retailer, Marks and Spencer, which shows
the importance of continually changing your business plan to satisfy new customer requirements.